Probe - Environmental Science and Technology

Analysis of Environmental Media Advertising Design Ideas from the Perspective of Ecological Perception

Weixin Lin

Hainan Vocational University of Science and Technology

Yin lele

Hainan Vocational University of Science and Technology

Zhang yi

Hainan Vocational University of Science and Technology

DOI: https://doi.org/10.59429/pest.v6i3.7218

Keywords: Ecological perception perspective; Environmental media advertising; Design concept

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Abstract

In today’s society, with the rapid development of technology and the increasing frequency of human activities, environmental issues have become a global focus of attention. With the awakening of ecological awareness, various industries are actively exploring sustainable development paths, and the advertising industry is no exception. Environmental media advertising, as an innovative form of advertising, is gradually demonstrating its positive contribution to environmental protection and ecological balance while conveying information and promoting brand awareness. This article aims to explore the design ideas of environmental media advertising from the perspective of ecological perception, in order to provide new ideas and strategies for the green development of the advertising industry.

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