Research on the path of internet celebrity economy empowering the high - quality development of Shandong’s cultural and tourism industry
Haoyu Duan
School of Business Administration, Shandong Technology and Business University
Xiaotong Wang
School of Business Administration, Shandong Technology and Business University
Mengyu Zhang
School of Business Administration, Shandong Technology and Business University
DOI: https://doi.org/10.59429/pmcs.v7i2.10316
Keywords: Shandong’s cultural and tourism; Internet celebrity economy; High- quality development; Path research
Abstract
Under the constraints of the traditional concept of development, Shandong’s culture and tourism industry is in urgent need of new ways to adapt to the dynamic market environment. Firstly, this article analyses the status quo of culture and tourism in Shandong Province. Then, the author discusses how to promote the quality of Shandong culture and tourism by expanding the marketing channels, promoting the diversification of industry, and promoting the promotion of consumption. Finally, the paper puts forward concrete ways of development, including the integration of online and offline services to increase the transfer rate, the emphasis on time and space creation, and the segmentation of the tourist market to promote consumption upgrading.
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