by Huarui Dou, Yuanlu He, Haihong Li
2024,6(4);
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Abstract
In the era of social media, news communication has undergone profound changes. This article delves
into the integration and development of traditional and new media, analyzing the impact of social media on
the way news is disseminated and its role in shaping internet communication content. The article first points
out that the immediacy, decentralization, interactivity, and personalized recommendation features of social
media have greatly enriched the dimensions and forms of news information, while also posing new challenges
to the credibility of news media, privacy and data security, media literacy, and public participation. The article
emphasizes that traditional media, in the process of digital transformation, needs to actively embrace new media
technologies to improve the efficiency and engagement of news dissemination. Through case analysis, the article
demonstrates how traditional media can use social media platforms for content innovation and user interaction,
and how to enhance personalized news services and multimedia presentation through technological means. The
article also points out the challenges faced by news communication in the new media environment, such as
information overload, the proliferation of fake news, and privacy protection issues, and proposes corresponding
solutions. When discussing the integration strategies of traditional and new media, the article proposes a direction
of development that is diversified and personalized, emphasizing the trend of integration and platformization in
news communication.
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