ISSN
2661-4111(Online)
Published
Table of Contents
Open AccessArticles
by Chuqiao Lu, Muyang Han
2024,6(4);
56 Views
Abstract
This study focuses on the application of AI-generated news in the era of intelligent communication,
measuring the acceptance of AI-generated news by audiences through a questionnaire survey and analyzing the
relationships between variables using structural equation modeling. The study found that perceived usefulness
and accuracy positively promote audience behavioral intentions, while perceived ease of use and exclusion
have a negative effect. Further research revealed that the reason for the perceived ease of use deviating from the
initial hypothesis is that some users have excessively high expectations for the ease of use of technology. When
the actual experience fails to meet these expectations, users feel disappointed. Based on this, the paper proposes
strategies such as adjusting AI news content, optimizing voice synthesis technology, and improving interactive
experiences to promote the long-term development of AI-generated news.
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Open AccessArticles
by Peijun Xu
2024,6(4);
35 Views
Abstract
With the rapid development of Internet technology, enterprises pay more attention to the collection and
analysis of customer data. The article aims to explore the technical research of identifying and cultivating highquality customers through in-depth data analysis of customer web browsing behavior through CRM (Customer
Relationship Management) platform. This study provides more precise marketing strategies for enterprises
through refined and personalized data analysis methods, thereby improving customer satisfaction and loyalty, and
achieving a win-win situation between enterprises and customers.
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Open AccessArticles
by Liu ChenMeiyu, Zeng Rui
2024,6(4);
37 Views
Abstract
The new school of documentaries on the Internet is an inevitable trend in the development of the
Internet era, relying on the Internet platform, giving full play to the driving role of modern technology, producing
programs for the public in various fields of society, and innovating the program communication path in a
diversified way, so as to expand the audience base. In the production process of the new school of netizens, on the
one hand, it respects the true core of the documentary, and on the other hand, it promotes the program to become
a variety show, and obtains the experience effect of full interaction, which can use a short time to meet the
information needs of Internet users and grasp the interests of the audience. With the prosperity and development
of the market economy, the steady improvement of the level of science and technology, and the diversified
Internet platform has brought new opportunities to the film and television industry.
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Open AccessArticles
by Yanfang Wang, Muhammad Daoh, Nur MuneerahKasim
2024,6(4);
31 Views
Abstract
Filial piety is a widespread virtue in human history and is regarded as the caring duty of adult children
to their elderly parents (Bedford et al., 2022; Cicirelli, 1993; Sung, 1995; Leichtentritt et al., 2004). Scholars
around the world have conducted a lot of research on filial piety.Scholars in China primarily explore filial piety
from the perspectives of ethics, education, and political science, focusing more on theoretical analyses of the
concept. In contrast, international research on filial piety is more closely associated with disciplines such as
psychology, social sciences, and medicine, emphasizing its concrete manifestations within family dynamics and
intergenerational relationships.This paper compares the consensus and differences in the phenomenon of filial
piety in China and other countries between 2013 and 2024, in order to lay the foundation for the study of filial
piety theory and related policies.
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Open AccessArticles
by Ziqi Sun
2024,6(4);
37 Views
Abstract
In the context of the flourishing development of self-media, the phenomenon of college students’ selfempowerment has been highlighted, and their obscuring of others’ consciousness has been observed to manifest
in a number of different ways. In the context of information acquisition, the phenomenon of the ‘information
cocoon predicament’ has emerged. This is characterised by the narrowing of cognitive perspectives as a result of
algorithmic recommendations and independent screening, which lead to the consumption of a large amount of
homogenised information. This has the effect of limiting the scope of knowledge to specific fields, disconnecting
students from the diverse perspectives of others, and fostering a sense of detachment from the wider world.
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Open AccessArticles
by Huimin Wang, Xuelian Jiang, Xuwei Ma
2024,6(4);
31 Views
Abstract
As an important part of the excellent culture of the Chinese nation, red culture unites the revolutionary
spirit and patriotic sentiment. With the arrival of the self media era, it has rapidly risen and attracted a large group
of netizens with the characteristics of fast information dissemination, wide range and diversified contents, and has
become an important platform for cultural dissemination, exchange and integration. The form of communication
and audience structure of red culture have changed under its influence, but also encountered challenges, such
as the impact of social pluralism, the limitations of a single pattern, and the fragmentation of information
disseminated on the self-media platform, etc. Discussing how to optimise the communication of red culture in the
environment of self-media is the key to enhancing the sense of identity and cohesion of the national culture.
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Open AccessArticles
by Xuelian Jiang, Huimin Wang
2024,6(4);
34 Views
Abstract
The development of media intelligence has reconfigured the pattern of mainstream ideological
communication. With the rapid development and popularization of digital information technology and
intelligent media platforms, mainstream ideological communication has shown a series of innovative patterns
of “interactivity”, “integration” and “experience”. The mainstream ideological communication has shown
a series of “interactive”, “convergent” and “experiential” innovations. However, at the same time, there are
problems such as “fragmentation” of communication methods, “decentralization” of communication subjects,
and “homogenization” of communication information, which tend to make the cohesion, authority and leading
power of mainstream ideology fall into the predicament of being deconstructed. It is easy to make the cohesion,
authority and leading power of mainstream ideology fall into the predicament of being deconstructed. In this
regard, based on the era of smart media, we can enhance the communication effectiveness of mainstream
ideology by strengthening supervision and guidance, optimizing discourse expression, and making clever use of
technological strategies.
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Open AccessArticles
by Jiyang Zhang
2024,6(4);
33 Views
Abstract
Since ancient times, Qilu land has many excellent stories and legends, famous artists and celebrities,
places of interest, is an important part of the excellent Chinese culture, in the new media context and the
conditions of the times, tell a good story of the local culture has an irreplaceable role to further strengthen
the cultural self-confidence, laying the foundation of the high-quality development of Qilu, and helping to
enhance the level of high-quality development of the local, Therefore, it is possible to explore the ways of
telling Qilu stories from the deep excavation of local cultural qualities, precise positioning of the audience to
realize differentiated communication, constructing cross-platform cultural positions, and innovating cultural
communication methods, so as to realize the purpose of assisting the local high-quality development.
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Open AccessArticles
by Huarui Dou, Yuanlu He, Haihong Li
2024,6(4);
45 Views
Abstract
In the era of social media, news communication has undergone profound changes. This article delves
into the integration and development of traditional and new media, analyzing the impact of social media on
the way news is disseminated and its role in shaping internet communication content. The article first points
out that the immediacy, decentralization, interactivity, and personalized recommendation features of social
media have greatly enriched the dimensions and forms of news information, while also posing new challenges
to the credibility of news media, privacy and data security, media literacy, and public participation. The article
emphasizes that traditional media, in the process of digital transformation, needs to actively embrace new media
technologies to improve the efficiency and engagement of news dissemination. Through case analysis, the article
demonstrates how traditional media can use social media platforms for content innovation and user interaction,
and how to enhance personalized news services and multimedia presentation through technological means. The
article also points out the challenges faced by news communication in the new media environment, such as
information overload, the proliferation of fake news, and privacy protection issues, and proposes corresponding
solutions. When discussing the integration strategies of traditional and new media, the article proposes a direction
of development that is diversified and personalized, emphasizing the trend of integration and platformization in
news communication.
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Open AccessArticles
by Qin Qin, Xinjian Chen
2024,6(4);
46 Views
Abstract
In order to promote the positive development of vertical short video in the promotion of urban culture,
it is necessary to build a coalition of short video urban culture promotion, integrate resources to operate the
unique intellectual property rights of the city, in order to create a multi-dimensional and multi-dimensional urban
cultural image. On this basis, the article puts forward a series of strategies to optimize the application of short
video in the promotion of urban culture from the aspects of content, mode and channel, including enriching the
communication content, emphasizing diversified expression and expanding the communication channel. The
article holds that by telling city stories from multiple dimensions and angles and reshaping city cultural image,
it can not only promote the overall improvement of urban cultural tourism industry, but also provide theoretical
guidance and practical reference for other regions in promoting urban culture with vertical short video.
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Open AccessArticles
by Wenyi Yuan, Leyi Deng, Ding Ma, Siwei Liu, Mengyu Wang
2024,6(4);
37 Views
Abstract
This article provides an in-depth analysis of the content of the innovative strategies of private domain
traffic in the field of marketing communications. Through theoretical analysis, the article explores the basic
concepts, core characteristics, and applications of private domain traffic in modern marketing strategies. The
article also discusses the methods of effective aggregation of private domain traffic, including the omni-channel
strategy that combines the advantages of public domain traffic and the integration of online and offline, and
explores how these strategies can enhance the marketing effect.
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Open AccessArticles
by Wei Zhang
2024,6(4);
33 Views
Abstract
Since the National Conference on Propaganda and Ideological Work forward-thinkingly proposed the
strategic orientation of “accelerating the deep integration and development of traditional media and emerging
media” on August 19, 2013, China’s media ecosystem has undergone unprecedented profound transformation
and change.“ Hunan Satellite TV, as a leader among provincial satellite channels, has maintained its leading
position through strategies such as content innovation, platform expansion, and team building, and has emerged
prominently in international communication. This paper delves into the strategies for building Hunan Satellite
TV’s communication power and their impact, and reflects on the development of its international communication
capabilities.
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Open AccessArticles
by Rongjian Sun
2024,6(4);
40 Views
Abstract
Yancheng Yellow Sea Wetland, located on the eastern coast of Jiangsu, China, is an important wetland
ecosystem in China, and with its rich biodiversity and unique ecological resources, the wetland became China’s
first seaside-type World Natural Heritage in 2019. With the enhancement of sustainable development strategy and
ecological protection awareness, it has become necessary to strengthen the publicity of wetland protection. This
paper discusses how to optimize the communication strategy of Yancheng Yellow Sea Wetland in the era of selfmedia in order to enhance public awareness of protection and provide reference for the sustainable development
of local ecological protection
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Open AccessArticles
by Jiangnan Su, Xinyu Peng, Jun Huang
2024,6(4);
28 Views
Abstract
With the rapid development of information technology, “Internet +” has become an important trend in
the transformation of various industries, and the ideological and political education in higher vocational colleges
is also facing new opportunities and challenges. Firstly, it points out that there are some problems in ideological
and political education in higher vocational colleges, such as single content, obsolete form and insufficient
interaction between teachers and students. Secondly, the article proposes to build a diversified education platform
to enhance the appeal of ideological and political education through online courses, social media and other forms.
At the same time, the content and form of education should be innovated, and social hotspots and case teaching
should be combined to enhance students’ participation and enthusiasm. Through the research of this subject,
it can provide a new idea and practical reference for the reform and development of ideological and political
education in higher vocational colleges.
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Open AccessArticles
by Jiangnan Su, Xinyu Peng, Jun Huang
2024,6(4);
39 Views
Abstract
In the ideological and political education of higher vocational colleges, how to effectively use Internet
technology to improve the quality of education and student participation has become an urgent problem to
be solved. Firstly, through the analysis of the current situation of ideological and political education in higher
vocational colleges, this paper finds that the education content is single, the education method is traditional, and
the participation of students is insufficient. Secondly, a series of specific application strategies are proposed.
Finally, through case analysis, this paper summarizes the experience of higher vocational colleges successfully
implementing “Internet + ideological and political education”, points out its important enlightenment to education
reform, and provides an important reference for the reform and development of ideological and political
education in higher vocational colleges.
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Open AccessArticles
by Bozhuang Qian
2024,6(4);
34 Views
Abstract
This paper discusses the strategies and practices of the integration of digital media art and college
English teaching, focusing on the improvement of the teaching effect. Multimedia technology and artistic
means change the classroom from one-way indoctrination to multi-sensory participation, and enhance students
interest and language ability. At the same time, we analyze the bottleneck challenges and optimization direction
in teaching, verify the effectiveness of case practice, and provide theoretical basis and practical experience for
teaching reform.
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Open AccessArticles
by Ren Anhao
2024,6(4);
34 Views
Abstract
The unique editing technique of French new wave film has a profound influence on the history of film,
especially when it breaks the traditional narrative structure, its skipping and non-linear narrative breaks through
the limitation of time and space, and creates a free and multi-dimensional narrative style. This paper discusses its
influence on, application difficulties and challenges of modern films, as well as its enlightenment and direction
for future creation. The research shows that although it is limited in mainstream films, it provides inspiration and
path for the innovation and personalized expression of film art, which is of important value.
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Open AccessArticles
by Yirong He
2024,6(4);
34 Views
Abstract
This paper investigates the intricate role that language and rhetoric play in political discourse.
It intends to investigate the merits and advantages of political discourse,with a focus on the significance of
language skills and rhythm in the process.(Tileagă, 2014a)The ultimate goal of political debate is to gain public
support;therefore,it is essential to comprehend how language can be modified to capture the audience’s attention
and persuade them to adopt the speaker’s line of reasoning.
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Open AccessArticles
by Yichen Huang
2024,6(4);
41 Views
Abstract
With the rapid development of information technology, new media platforms have gradually become
an important channel for people to obtain information and engage in cultural exchanges. In this context, museums
are also facing challenges and opportunities in digital transformation. This article analyzes the characteristics
and advantages of new media platforms, and explores their impact on the digital transformation of museums,
including improving the dissemination effect of exhibitions, enhancing audience participation, expanding
educational functions, and promoting cultural inheritance and innovation. At the same time, it also pointed
out the possible problems that museums may face in the process of digital transformation using new media
platforms, and proposed corresponding solutions. Through in-depth research on new media platforms and digital
transformation of museums, useful references have been provided for the future development of museums.
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Open AccessArticles
by Yang Yang, Meng Qiao
2024,6(4);
42 Views
Abstract
This paper explores the AI-driven collaborative development of industry, academia, and research
from the perspective of new productive forces. It highlights how AI transforms traditional models through
data analysis, machine learning, and intelligent decision-making, enhancing efficiency in technology transfer
and innovation capabilities. The study also discusses the role of AI in aligning education with industry needs,
improving curriculum relevance, and fostering interdisciplinary collaboration. Challenges such as data security
and privacy protection, as well as the need for continuous talent cultivation, are also addressed.
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Open AccessArticles
by Xiaojian Chen, AHmad
2024,6(4);
40 Views
Abstract
Virtual production technology is increasingly becoming a central component in the field of film and
television production, particularly demonstrating significant potential advantages in low-budget film projects.
This paper explores the importance of virtual production technology, emphasizing its value and competitive
edge in low-budget projects. Furthermore, it examines the technical barriers, challenges in implementation,
and the difficulties in coordinating with traditional production methods. Through a comprehensive discussion
on technological innovations in hardware and software, talent development, and the optimization of project
management, this study proposes several feasible directions to promote the broader application of virtual
production in low-budget filmmaking. Ultimately, it is concluded that the effective utilization of virtual
production not only improves the quality of low-budget projects but also enhances their competitiveness in the
market.
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Open AccessArticles
by Yijun Pan
2024,6(4);
35 Views
Abstract
Traditional media faces challenges such as audience fragmentation, attention economy, and the
rise of emerging media platforms, severely squeezing its survival space. However, the development of digital
technology also provides new possibilities for the transformation and upgrade of traditional media. This research
explores the transformation paths of traditional media by analyzing the impact of digital technology on the media
ecosystem. Content innovation, technology empowerment, and business model reconstruction are identified as
core transformation strategies. Case analysis shows that strengthening user-centric thinking and promoting deep
integration of technology and content are key to achieving sustainable development. The research results provide
theoretical guidance and strategic reference for innovative practices in the media industry.
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Open AccessArticles
by Wu Mengyao, Ahmad
2024,6(4);
35 Views
Abstract
As an important part of Chinese culture, the evolution process of Chinese traditional costume color
not only reflects the aesthetic concept, political system and social and economic situation of different dynasties,
but also contains profound cultural connotation and symbolic significance. From the gorgeous and colorful Tang
Dynasty to the calm and introverted of the Qing Dynasty, the change of dress color is like a vivid historical
picture scroll, showing the brilliance and changes of Chinese civilization. This paper will discuss the evolution of
the traditional Chinese dress from the Tang Dynasty to the Qing Dynasty.
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Open AccessArticles
by Qingpeng Wang
2024,6(4);
38 Views
Abstract
With the continuous development of science and technology and economy, great changes have taken
place in the news media. Internet technology has penetrated into all levels of the news media, and the scope and
scope of network communication have become more and more extensive, which has brought great impact to the
news media. How to carry out news communication effectively in the network environment is a problem that the
news media needs to focus on and grasp. This paper analyzes the influence of network communication on news
media, and puts forward some countermeasures to improve the quality of news media.
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