ISSN
2661-4111(Online)
Published
Table of Contents
Open AccessArticles
by Hao Lei, Siran Chen, Haiping Wang
2025,7(4);
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Abstract
The proliferation of online populism in modern information society poses unprecedented challenges to social stability and ideological security. Through emotionalized and dichotomous communication methods, it not only exacerbates social division but also aggravates ideological polarization and the spread of disinformation. To effectively address this issue, a multi-faceted approach incorporating measures such as network supervision, legal regulation, and public opinion guidance must be adopted to fundamentally curb the spread of extremist rhetoric and safeguard social cohesion and stability. Confronted with the complexity and decentralized nature of cyberspace, the state and society must strengthen the governance of the online environment, enhance public media literacy, and promote rational discourse to ensure the healthy development of mainstream values and social order.
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Open AccessArticles
by Shuhan Guo, Weiwei Huang
2025,7(4);
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Abstract
Improving students' learning adaptability is the key to promote students' all-round development. Students from junior college are facing difffculties in learning adaptation due to changes in learning methods and knowledge systems. Although the high-quality content contained in university archives resources can provide support for them, the traditional utilization mode has limitations such as fragmentation of resources, homogenization of push and simpliffcation of communication. With the characteristics of thematic aggregation, data-driven and interactive visualization, new media provides a key path to break through these bottlenecks. By expounding the connotation of undergraduate students' learning adaptability, this paper deeply analyzes the present situation and predicament of college archives resources empowerment, and points out the core advantages of new media to solve the dilemma of college archives resources empowerment. Then, from three aspects: integrating archives resources, building accurate material database, building differentiated new media communication matrix, and promoting scene embedding and personalized adaptation of archives resources, this paper puts forward speciffc paths to improve the learning adaptability of college students from the perspective of new media, aiming at activating the educational value of archives resources and helping them adapt to undergraduate studies efffciently.
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Open AccessArticles
by Jiayi Wang
2025,7(4);
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Abstract
In the context of frequent global cultural exchanges, the overseas dissemination of contemporary Chinese literary works is crucial for cultural exchange, enhancing national cultural soft power, and promoting mutual learning among civilizations. With the development of the new media era, the overseas dissemination of contemporary Chinese literary works has encountered issues such as comprehension barriers and value gaps. This can be addressed by strengthening cultural interpretation and value communication to facilitate the international voice of contemporary Chinese literary works, thereby amplifying the contemporary Chinese voice.
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Open AccessArticles
by Nvlin Gao
2025,7(4);
2 Views
Abstract
This paper focuses on the scenario of college students' English public speaking, delving into the usage of Chinese cultural symbols therein. It speciffcally analyzes two highly representative Chinese cultural symbols: the dragon and the panda. Through the collection and analysis of a substantial amount of textual and video data from college students' English public speeches, this study uncovers the current status and existing issues in the utilization of these two types of cultural symbols by college students in their English speeches. Furthermore, it proposes targeted optimization strategies aimed at enhancing college students' ability to effectively disseminate Chinese culture through English public speaking.
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Open AccessArticles
by Yu Lin
2025,7(4);
1 Views
Abstract
With the deepening of globalization, cross-cultural communication has become a crucial avenue for promoting exchanges and understanding among different cultures. Chinese traditional festivals, as an integral part of Chinese culture, carry rich cultural connotations and national spirit. English social media influencers, with their extensive audience base and powerful communication capabilities, play a unique and pivotal role in cross-cultural communication of Chinese traditional festivals. This article aims to explore the speciffc roles of English social media influencers in cross-cultural communication of Chinese traditional festivals, analyze the challenges they face, and propose corresponding strategic recommendations to better promote the international dissemination of Chinese traditional festival culture.
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Open AccessArticles
by Lexing Wei
2025,7(4);
2 Views
Abstract
As a global lingua franca, English has reshaped the pathways for the dissemination of ethnic cultures through its educational resource system. This paper, based on UNESCO language extinction data, global cultural product market share statistics, and speciffc educational practice cases, reveals the dual role of English educational resources in promoting the global dissemination of ethnic cultures: it facilitates cultural exports through standardized curricula, digital technology platforms, and international educational collaborations, while also posing risks of cultural homogenization due to linguistic hegemony. The study proposes a "Dynamic Equilibrium Model," emphasizing the need for sustainable dissemination of ethnic cultural values through localized curriculum development, multilingual education policies, and cultural feedback mechanisms.
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Open AccessArticles
by Yuxin Wei
2025,7(4);
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Abstract
Leveraging its interactivity, personalization, and abundant resources, new media technology is fundamentally transforming self-directed learning models for college English beyond classroom instruction. Through empirical research and integration of psychological and educational technology theories, this paper systematically analyzes new media's role in enhancing learning motivation, optimizing learning pathways, and establishing diversiffed evaluation systems. It proposes practical strategies that equally emphasize technological empowerment and humanistic care.
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Open AccessArticles
by Puheng Xiao
2025,7(4);
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Abstract
This paper delves into the intricate field of cultural adaptation within literary translation projects, specifically focusing on the translation of Chinese novels into English. Cultural elements pose significant challenges in translation, as they are deeply rooted in the source culture and may not have direct equivalents in the target culture. Through a practical exploration of various Chinese novels translated into English, this study identiffes common cultural obstacles, analyzes the strategies employed by translators to overcome them, and evaluates the effectiveness of these strategies in preserving cultural authenticity while ensuring readability for the English - speaking audience. The findings aim to provide valuable insights for translators, scholars, and educators involved in cross - cultural literary exchanges.
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Open AccessArticles
by Yurui Zhong
2025,7(4);
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Abstract
This article focuses on the ffeld of cross-cultural communication, delving into the impact of adopting English cultural terms on the authenticity of cross-cultural communication. Through theoretical analysis and practical case studies, it reveals how the use of English cultural terms in cross-cultural exchanges affects the accuracy and authenticity of information transmission. Additionally, it proposes strategies for the rational use of English cultural terms in cross-cultural communication to enhance communication effectiveness. The aim is to provide theoretical support and practical guidance for cross-cultural communication practices, fostering more authentic and effective communication among people from diverse cultural backgrounds.
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Open AccessArticles
by Fengzhi Yan
2025,7(4);
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Abstract
This paper delves into the cross - cultural visual expression of English idioms in the realm of modern graphic design. English idioms, as a rich cultural heritage, carry unique cultural connotations and semantic features. In the context of globalization, integrating English idioms into modern graphic design not only enriches the visual language but also promotes cross - cultural communication. By analyzing the cultural differences between English and Chinese idioms, exploring the visual elements suitable for expressing idioms, and studying successful design cases, this paper aims to provide theoretical support and practical guidance for graphic designers to effectively use English idioms in cross - cultural visual expression.
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Open AccessArticles
by Keying Li
2025,7(4);
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Abstract
Short video platforms like TikTok, Reels, and YouTube Shorts have experienced explosive growth and are completely changing how people communicate and consume information online: This paper studies the narrative innovations being produced in this extremely constrained but very active medium from a "creative media" perspective. This lens steps out from the textual analysis to look into the more complicated dance that goes on between technological chances, users making stuff up, and algorithms picking what to show together as one big creative system. With time restraints (15-60sec) and vertical aspect ratio constraints, it is not that it limits story-telling but that it actively encourages new story shapes. What this question is looking for are four primary innovations: Compressing plot into "micro-narratives" driven by immediate hooks, quick payoff structures; moving away from passive consumption toward "participatory narratives," made possible by features like Duets and Stitches; algorithmic storytelling, where the For You page creates an endless, personalized stream of an endlessly looping, endless show; ambient and aesthetic narratives that focus on mood, feeling, sensation, over the traditional "show." This paper claims that these innovations represent a significant development in narrative logic, challenging traditional narrative theory, and showing how creative media environments create new ways of making meaning. The results indicate that short video is no "lesser" story-telling but a special and advanced story-telling ecological system.
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Open AccessArticles
by Siyu Gao
2025,7(4);
2 Views
Abstract
This paper delves into the challenges that college students encounter in advanced English academic reading and proposes corresponding countermeasures. Through literature review, questionnaire surveys, and case studies, it identiffes key difffculties such as vocabulary barriers, complex sentence structures, unfamiliar cultural backgrounds, and inadequate reading strategies. Based on these findings, targeted solutions are suggested to enhance students' academic reading abilities and improve their overall English proffciency.
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Open AccessArticles
by Bin Xie
2025,7(4);
2 Views
Abstract
Taking the works of Huang Zhou and Fang Zengxian as examples, this paper explores the inffuence of sketching on Chinese ink figure painting. As a life-drawing technique, sketching injects new vitality into Chinese ink ffgure painting by quickly capturing the image features and aura of the subjects. Huang Zhou and Fang Zengxian are two renowned Chinese painters who made full use of sketching techniques in their creations, demonstrating the vividness and uniqueness of Chinese painting. Through the analysis of their works, it can be seen that sketching has a positive impact on the shaping of human ffgures, the expression of lines and the use of brushstrokes. It also makes the human ffgures more realistic and three-dimensional, and enhances the interaction between the viewers and the works.
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Open AccessArticles
by Zhenzhen Wu
2025,7(4);
1 Views
Abstract
The ongoing conflict between Russia and Ukraine has markedly transformed journalism by intertwining physical battlefield dynamics with digital information warfare. This shift has challenged the conventional model of on-the-ground reporting, as the profession now faces competition from new actors utilizing social media and Open-Source Intelligence (OSINT). Leveraging platforms like Twitter, Telegram, and YouTube, these individuals and groups use techniques such as data mining, online collaboration, and crowd-sourced verification to collect and authenticate conflict-related information. The integration of social media footage, satellite imagery, and geolocation tools has enabled remote, detailed conflict analysis, establishing OSINT practitioners as vital contributors to contemporary war coverage. This paper analyzes the transformation of the journalist's role amid the Russia–Ukraine war, drawing on case studies of the Bucha massacre investigation and the bombing of the Mariupol theater. It examines how reporters utilize digital tools and online platforms for investigative work, while navigating issues of informational accuracy, manipulation, and journalistic ethics. The study ffnds that while OSINT does not substitute for traditional ffeldwork, it offers journalists innovative approaches for source and fact veriffcation in highly complex and contested information environments.
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Open AccessArticles
by Xu Zheng
2025,7(4);
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Abstract
This researcher aimed to enhance the effective approaches for the teacher development as a meaningful form of professional development (PD). The study involved teachers from the schools collaborative learning initiative designed to support educators in improving classroom instruction and enhancing school performance. This study aims to examine the impact of teachers’ learning as an approach to professional development and to summarize the best practices in teacher development approaches. The objectives are to explore the STEAM teachers teaching method in schools. To find out the relationship between professional development and STEAM teaching methods in schools. Alternative approaches to teacher learning and development have proven effective. This study elaborates on the outcomes of these approaches and provide insights into their current implementation. To develop a STEM teaching model for enhancing teachers’ professional development for the schools’ teachers. According to Creswell, the purpose of mixed method is used for this study for understanding the meanings that groups and individuals have regarding a human or social issue. The ffndings revealed the most effective approaches for professional development and enhancing teachers’ learning include establishing the school as a professional development, implementing teacher-as-learner programs, providing coaching by master teachers, and fostering teacher networks.
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Open AccessArticles
by Dan Lu
2025,7(4);
1 Views
Abstract
This study explores how big-data technologies can enhance the precision, efffciency, and scientiffc rigor of student management in higher education. Traditional management approaches often rely on fragmented information and static processes, leading to limited predictive capability and insufffcient personalized support. By introducing big-data-driven frameworks, universities can integrate multisource data, build dynamic student proffles, improve early-warning systems, and optimize decision-making processes. This paper adopts a conceptual and analytical research method, drawing on existing big-data practices in education, and constructs a multi-dimensional precision-management model. The results indicate that big-data-enhanced student management can reffne service delivery, strengthen risk control, and boost institutional governance capacity. The study concludes with recommendations for data infrastructure construction, management workffow redesign, privacy-protection mechanisms, and future development directions in higher education.
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Open AccessArticles
Short-video platforms' health information dissemination logic and user trust construction mechanisms
by Yidan Chen
2025,7(4);
1 Views
Abstract
This study investigates the dissemination logic of health information on short-video platforms and analyzes the mechanisms through which users develop trust toward such content. As short-video platforms increasingly function as major channels of public health communication, understanding how information is produced, organized, and transmitted—And how users evaluate and internalize it—Is essential for improving the quality of online health ecosystems. Drawing from communication theory, trust construction models, and platform governance studies, this paper constructs an integrated analytical framework involving content attributes, algorithmic mediation, social interaction patterns, and user cognition. It identifies the structural asymmetry between content supply and user interpretation, reveals how algorithmic amplification shapes information visibility, and explains how credibility cues interact with personal involvement to generate trust. Research findings indicate that users' trust formation results from a dynamic interplay between platform-level
signals, creator credibility, narrative strategies, and communal endorsement. The study contributes to a systematic understanding of digital health communication and proposes a set of strategies to enhance reliability, transparency, and user empowerment in short-video environments.
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