A study on multimodal symbol interaction in visual narrative of English advertising in the digital age
Fengzhi Yan
Xi’an Fanyi University
DOI: https://doi.org/10.59429/pmcs.v7i2.10322
Keywords: Digital age; English advertising; Visual narrative; Multimodal symbol interaction
Abstract
This study focuses on the multimodal symbol interaction phenomenon in visual narratives of English advertisements in the digital age. By thoroughly analyzing the constituent elements of visual narratives, the interaction mechanisms of multimodal symbols, and the impact of digital technology, it explores corresponding interactive strategies. The aim is to reveal the intrinsic rules by which English advertisements can effectively narrate and disseminate through multimodal symbols in the digital era, providing theoretical support and practical guidance for advertising creation and research.
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