A comparative study on the cultural connotation of basic colors between English and Chinese
Wentong Wang
Shandong University of Technology
DOI: https://doi.org/10.59429/pmcs.v7i2.10324
Keywords: Basic colors of English and Chinese; Cultural connotation; Comparative study; Symbolic meaning
Abstract
This paper explores the symbolic significance, cultural inheritance, and social relationships of colors in both English and Chinese through a comparative study of their basic color connotations. Colors are not only products of visual perception but also important carriers of cultural identity and emotional expression. The cultural connotations of colors profoundly influence language, social habits, and individual emotional cognition. Therefore, differences in color culture cannot be overlooked in translation, cross-cultural communication, and education. To address this, the paper proposes optimization strategies such as enhancing academic cooperation, increasing the dissemination of color culture education, and promoting international exchanges and exhibitions, aiming to provide theoretical support and practical guidance for the cross-cultural research and application of color culture.
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