A Study on pragmatic presuppositions in automobile advertisements from the perspective of adaptation theory
Qianyang Wu
School of English Studies, Xi’an International Studies University
DOI: https://doi.org/10.59429/pmcs.v7i2.10325
Keywords: Pragmatic presuppositions; Adaptation theory; Automobile advertisements; Consumer behavior
Abstract
With the rapid economic development, the importance of automobile advertising in the world is becoming increasingly prominent. The complexity of advertising language is particularly prominent in the automotive industry. This study explores pragmatic presuppositions in English automobile advertisements from the perspective of Adaptation Theory, and analyzes their distribution and how advertisers adapt to consumers’ needs through pragmatic presuppositions. The results of this study provide implications for understanding the relationship between advertising language, context and consumer behavior, and have practical significance for both advertisers and consumers.
References
[1]Chen, X. R. (1998). On Pragmatic Presuppositions in Advertising. Journal of Foreign Languages, 5, 54-57.
[2]Goddard, A. (1998). The Language of Advertising. London: Routledge.
[3]Huang, H. X. (1988). On the Characteristics and Types of Presuppositions. Journal of Hangzhou University, 3, 37-41.
[4]Karttunen, L. (1973). Presuppositions of compound sentences. Linguistic Inquiry, 4(2), 169-193.
[5]Leech, G. N. (1966). English in advertising. London: Longman.
[6]Levinson, S. C. (1983). Pragmatics. Cambridge: Cambridge University Press.
[7]Qi, L. (2021) A Study of Pragmatic Presupposition in English Advertising from the Perspective of Adaptation Theory. Prose Hundred, 10, 140-141.
[8]Verschueren, J. (1999). Understanding Pragmatics. Oxford: Oxford University Press.
[9]Wei, Z. J. (2008). The Cognitive Reference Point and Pragmatic Presuppositions. Foreign Language Research, 3, 93-97.
[10]Yule, G. (1996). Pragmatics. Oxford: Oxford University Press.