An academic mapping of blockchain research in the field of journalism and communication
Duopeng Zhang
Guizhou Qiannan University of Science and Technology
DOI: https://doi.org/10.59429/pmcs.v7i3.11568
Keywords: Blockchain; Journalism and communication; Citespace; Fake news; Copyright protection
Abstract
As intelligent technologies rapidly evolve, the field of journalism and communication faces emerging opportunities and challenges. Blockchain, in particular, exerts a profound influence on the theoretical development, practical advancement, and application expansion within this domain due to its unique features. This study conducts a visualized analysis of core literature from China National Knowledge Infrastructure and the Web of Science, to summarize research hotspots and thematic evolution trends of blockchain in the field of journalism and communication. The findings reveal that, in terms of theoretical development, blockchain continues to shape a “Co-creation ecosystem of value”, transitioning from efforts to ensure news authenticity to conceptual interpretations of blockchain journalism and media. In terms of practical advancement, blockchain fosters a “Co-maintenance ecosystem of trust” by promoting the reconstruction of platform trust management systems and supporting mechanisms for combating fake news and managing rumors. In terms of application expansion, blockchain facilitates the construction of a “Co-protection ecosystem for copyright,” evolving from a focus on text copyright protection to short video copyright verification and data security protection.
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