The presentation of ethnic traditional sports culture on digital media platforms and audience feedback analysis
Weizhi Geng
Liaoning University of International Business and Economics
DOI: https://doi.org/10.59429/pmcs.v7i3.11570
Keywords: National traditional sports culture; Digital media; Presentation form; Audience feedback; Cultural communication
Abstract
Traditional ethnic sports culture faces challenges in digital media dissemination, including limited presentation formats and insufficient audience feedback utilization. This study analyzes the presentation formats and content creation elements on mainstream digital platforms, explores audience feedback mechanisms and their interactive relationships with content delivery, and develops targeted optimization strategies. These approaches enhance the effectiveness of digital communication for traditional ethnic sports culture, strengthen audience recognition, provide reference for related initiatives, and facilitate effective cultural inheritance in the digital era.
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