An analysis of cross-cultural communication paths in the digital media era: The interactive relationship between social media and multiculturalism
Wenqing Gu
Ewha Womans University
DOI: https://doi.org/10.59429/pmcs.v7i3.11574
Keywords: 无
Abstract
Social media has become a key channel for cross-cultural communication, enabling local cultures to overcome barriers of language and geography. Examples such as K-pop, Li Ziqi’s videos, and Blackpink’s collaboration with Selena Gomez show how platforms promote global cultural exchange while also raising issues of algorithmic bias, uneven visibility, and cultural commodification.This study revisits and adapts classical communication theories, integrating concepts of acculturation, glocalization, and cultural capital to explain the algorithm-driven context of social media. Through case studies of BTS, Li Ziqi, and Ice Cream, it reveals how online cultural flows both expand opportunities and reproduce inequalities. The paper provides recommendations to reduce bias, enhance dialogue, and foster more inclusive global communication.
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