Crisis management in TikTok: Analyzing data privacy and online misconduct incidents
Xue Fu
Cardiff University
DOI: https://doi.org/10.59429/pmcs.v7i3.11575
Keywords: TikTok; Crisis management; Data privacy; Online misconduct
Abstract
This study analyzes TikTok’s crisis management regarding data privacy and online misconduct issues. Through case studies and crisis communication theories, it evaluates TikTok’s strategies including policy updates, content moderation, and anti-bullying initiatives. While TikTok has improved transparency, challenges remain in algorithmic bias and regulatory compliance. The research recommends stronger preventive measures and stakeholder collaboration for safer digital spaces.
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