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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

Download Full Text PDF

Published

2024-02-01

Issue

Vol 5 No 6 (2023): Published

Section

Articles

Research on the Communication Path of Intangible Cultural Heritage Short Video from the Perspective of Participatory Culture

Silin Zhai


DOI: https://doi.org/10.59429/pmcs.v5i6.1209


Keywords: participatory culture; Intangible cultural heritage; propagate


Abstract

The creation of short video platforms has created a new way for non-heritage culture to be disseminated in a participatory cultural environment. This has improved the rate of non-hellenic culture reproduction, encouraged a wider range of non-heritage culture dispersal, and has a greater impact on dissemination. In order to conduct the exploration of the non-heritage short video, this article uses a participatory culture perspective and combines the knowledge of communications about the issues associated with non-heritage short video, including lim_x005fited individual distribution, uneven resource distribution, insufficient support, and other issues to analyze.


References

[1] Henry Jenkins. Text Poachers: TV Fans and Participatory Culture [M]. Zheng Xiqing, Translation: Beijing: Peking University

Press,2016.

[2] McLuhan. He Daokuan, trans. Understanding Media: On Human Extension [M]. Beijing: The Commercial Press,2000.

[3] Liu Guangyu, Wang Chengli. Research on the creation and dissemination of non-legacy image in the Context of short video: A

case study of Douyin and Kuaishou [J]. Contemporary Television,2021(02):95-98.

[4] Yu Juan. “Re-embedding” of “de-domain” : Empowering intangible cultural heritage propagation on short video platforms -- tak_x005fing Douyin as an example.[J]. Television Research,2022(05):74-76.

[5] Nilobal Elti; Zheng Liang. Characteristics, Trends and Difficulties of short video Content production in the New Media era [J].

China Editor,2021(03)81-85.



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