Exploratory research on social media platform popularity and brand communication power
Bufan Zhong
DOI: https://doi.org/10.59429/pmcs.v5i6.1210
Keywords: Social Media Platform; Popularity; Brand Communication Power; Exploratory
Abstract
In the social media environment, the improvement of brand awareness is positively impacted by the new situation such as “media convergence”, “young user group” and “diversified marketing”, which makes the communication power of its own brand facing a develop_x005fment crisis. In view of this, this study will be under the support of jenkins fusion theory using exploratory factor area analysis and regression analysis method of brand communication force, finally the brand community loyalty, brand image, word of mouth “, brand younger and new brand image the five factors of the brand communication force influence has certain differences, and on the basis of this social media platform awareness of brand communication force promotion strategy, improve consumers to brand identity, promote awareness positive influence on the development of the brand.
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