Research on the Communication Strategy of Liangzhu Culture of “Total System Construction”

Abstract

Comrade Xi Jinping proposed in the 20th Party Congress to increase the protection of cultural relics and cultural heritage, and to strengthen the protection and inheritance of history and culture in urban and rural construction, which is a powerful initiative to emphasize the construction of socialist culture, and to prosper the development of cultural undertakings and cultural industries. In 2019, the site of Li_x005fangzhu Ancient City was approved and formally inscribed on the World Heritage List, and the Liangzhu culture is a Chinese treasure that has been preserved. In this paper, the “whole system construction” communication concept will be cut from the perspective of cultural communication, integrated into the Liangzhu cultural communication practice, to enhance the effectiveness of Liangzhu cultural communication to provide operable countermeasures and practice carriers. To explore the innovation and dissemination path of the local landscape culture for the society.