The Development of Advertising Communication in the New Media Environment
Zihan Jiang
DOI: https://doi.org/10.59429/pmcs.v5i6.1215
Keywords: New media communication environment; Advertising communication; Marketing promotion strategy; Mobile cross-screen advertising
Abstract
In the new environment of enterprise advertising media information communication industry, the market environment of advertising communication marketing industry is constantly changing, showing new changes and diversity,The advertising marketing information communication mode strategy is also constantly adjusted and changed. This paper will take the new media thinking marketing mode of Internet as the axis to deeply study and explore the construction of the communication mode of modern enterprise advertising and the new form of marketing industry.Starting from the three basic elements of modern enterprise advertising communication and their characteristics, this paper discusses how to build a face-to-face advertising new media information communication industry environment, the development trend of advertising communication and the three basic characteristics that need to be presented in detail.With the continuous breakthrough and transformation and upgrading of the nature of modern advertising communication mode, the new mode of advertising communication marketing will gradually turn to the return of advertising information communication; Due to the ever-changing segmentation of advertising communication audiences, it is necessary to accurately target and optimize various advertising information communication modes in order to provide media consumption of advertising audiences at different communication moments. Finally, only by enhancing the information contact of multimedia screens and enhancing the media interaction and user experience of advertising users, can the final advertising audience's media consumption be transformed into the audience and become the final audience consumers.
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