An Analysis of the Path for Television Media to Facilitate Ru_x005fral Revitalization in the New Era
Zun Shen
DOI: https://doi.org/10.59429/pmcs.v5i6.1217
Keywords: Television; Mainstream Media; Rural Revitalization; Programs for Agriculture
Abstract
Television media, as a traditional medium, connects with millions of rural households, boasting a vast audience base and significant potential in rural revitalization. In the context of the new era, television media must deeply understand the transformation and upgrading chal_x005flenges facing rural programs and leverage its strengths to actively participate in the construction of integrated media propaganda platforms. Simultaneously, television media should embrace innovation, establish “media +” industry integration chains, showcasing its role and value in facilitating rural revitalization. By prioritizing rural revitalization, television media can create fresh opportunities for the development of the television industry.
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