The source of the content industry: Research based on content creators in mobile short videos

  • Tong Wu
Keywords: Mobile short video; content creators; creative motivation

Abstract

With the advancement of networking technology, the promotion of 5G networks, the expansion of wireless network coverage, and the popularization of smartphones, more netizens can use mobile devices to easily access the Internet and browse short videos. Therefore, re_x005flying on the Internet and smart terminal technology Mobile short videos have also entered a highly popular state. As long as users are willing to create, they can create and publish content on the short video platform to show themselves and share their lives. User-created content has become an important information resource for the platform. Content is the core of the promotion and operation of the short video platform, and is also the source of power for the platform’s sustainable development.

References

[1] Zaki, M. (2019). Digital transformation: harnessing digital technologies for the next generation of services. Journal of Services

Marketing, Vol. 33 No. 4, pp. 429-435. https://doi.org/10.1108/JSM-01-2019-0034.

[2] Matsakis, L. (2019, March 6). How to Use TikTok: Tips for New Users. WIRED. https://www.wired.com/story/how-to-use-tik-tok/.

[3] Brad. (2021, September 6). How to Go Live & Stream on TikTok. Alphr. https://www.alphr.com/tiktok-go-live-stream.

[4] Content Definition & Meaning (Ed.) (n.d.). In Dictionary.com. https://www.dictionary.com/browse/content.

Published
2024-02-01
Section
Articles