“Internet + media” ——media development strate_x005fgies in the era of convergence
Beiyue Wang
DOI: https://doi.org/10.59429/pmcs.v5i6.1226
Keywords: Internet + media; media development; content innovation; technology application; user participation; fusion
Abstract
With the rapid development of the Internet and the continuous change of media forms, “Internet + media” has become an important development trend of the media industry. This trend puts forward new challenges and opportunities for media organizations. This paper aims to summarize the strategies of media development under the background of “Internet + media”, and put forward the relevant implementation outline, so as to provide reference and guidance for media organizations to maintain their competitive advantages in the era of integration. Media organizations need to constantly innovate their content forms and presentation methods to meet the diverse needs of their users. This includes integrating both traditional and emerging media, and exploring the application of new technologies, such as virtual reality and aug_x005fmented reality, to provide a more engaging and immersive content experience. Using big data analysis and artificial intelligence and other technologies to have an in-depth understanding of user behavior and needs, and provide personalized content recommendation and customized services. To establish a good interactive relationship, the media organizations can have an in-depth interaction and cooperation with the users, understand the user needs, improve and optimize the content, and enhance the user experience. The concept of user-generated content should also be introduced to encourage their participation in content creation and sharing and enhance their sense of belonging and loyalty. In the implementation process, factors such as industry characteristics, user needs and technological changes should be comprehensively considered to ensure that media organizations can continue to develop and innovate in the era of “Internet + media”.
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