The Shaping of Urban Image in Short Videos in the New Era - Taking Xi’an as an Example

Abstract

In the era of “Internet+”, the media that information technology affects social information dissemination has changed, and short videos in new media dissemination have gradually become the most popular method of communication. In the dissemination of short vide_x005fos, it is possible to strengthen relationships between people and allow those who do not have enough time to go out to learn about the world through short videos. As a city with a rich historical heritage, Xi’an ranks very high among the cities all over the world. In order to better promote this cultural city and make it more well-known to everyone, this article studies the shaping of the image of Xi’an in short videos, in order to find effective ways to shape the image of Xi’an and provide new ideas for the cultivation of urban image in the new era.