Media Convergence: Innovation of Narrative Structure and Audience Experience in Interactive Documentary The World in Ten Blocks
Qiaoxi Zhang
DOI: https://doi.org/10.59429/pmcs.v5i6.1231
Keywords: media convergence; decentralized narrative structure; interactive documentary; digital technology; gamified experience
Abstract
Using the interactive documentary The World in Ten Blocks as a case study, this paper explores the impact of multimedia digital interactive technology on narrative structure and audience experience from the standpoint of media convergence. The findings indicate that interactive documentaries depart from traditional linear narratives by implementing a “decentralized” structure, thus enabling users to active_x005fly control the direction of the narrative and engage in an immersive, game-like experience. However, the integration of digital technology in multimedia renews and reorganizes innovation teams, but also leads to audience confusion due to the abundance of media information and dispersed speech.
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