Probe - Media and Communication Studies

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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2026-02-03

Issue

Vol 7 No 4 (2025): Published

Section

Articles

The impact of English cultural terminology adoption on the authenticity of cross-cultural communication

Yurui Zhong

Xi'an Fanyi University


DOI: https://doi.org/10.59429/pmcs.v7i4.12793


Keywords: English cultural terms; cross-cultural communication; authenticity


Abstract

This article focuses on the ffeld of cross-cultural communication, delving into the impact of adopting English cultural terms on the authenticity of cross-cultural communication. Through theoretical analysis and practical case studies, it reveals how the use of English cultural terms in cross-cultural exchanges affects the accuracy and authenticity of information transmission. Additionally, it proposes strategies for the rational use of English cultural terms in cross-cultural communication to enhance communication effectiveness. The aim is to provide theoretical support and practical guidance for cross-cultural communication practices, fostering more authentic and effective communication among people from diverse cultural backgrounds.


References

[1] Abugre, J. B. (2018). Cross-cultural communication imperatives. Critical Perspectives on International Business, 14(2/3), 170-187.

[2] Zhang, J. (2007). Pursuit of an Ideal Life: A Thematic Analysis of H.D. Thoreau's Walden. Master's dissertation, Shandong University.

[3] Jiang, Y. (2010). Contemporary College Students' Value Education Strategies. Master's thesis, Hunan University.

[4] Baker, W. (2015). Culture and Identity Through English as a Lingua Franca: Rethinking Concepts and Goals in Intercultural Communication. De Gruyter Mouton.



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