Analysis of the interactive effectiveness of social media in integrity education among undergraduates at Zhaoqing University
Hancheng Li
School of Food and Pharmaceutical Engineering, Zhaoqing University
Yan Zhu
School of Pharmacy, Zhaoqing Medical College
DOI: https://doi.org/10.59429/pmcs.v8i1.13420
Keywords: social media; undergraduates; integrity education; interactive dynamics; Zhaoqing University
Abstract
As information technology rapidly advances, social media has become a vital medium for college students to access information and engage in moral learning. Using Zhaoqing University as a case study, this research explores how social media supports and challenges integrity education. Findings show that it expands reach, fosters engagement, and strengthens ethical awareness, yet suffers from shallow content and weak credibility. Integrating traditional approaches, the study highlights educators' limited media literacy and governance gaps. Recommendations include enriching educational content, enhancing teachers' digital competence, and fostering coordinated school–family–society collaboration to sustain effective integrity education.
References
[1] Nor Zaina Zaharah Mohamad Ariff, MARA University of Technology, Mohd Shamsul Mohd Shoid, Kasmarini Baharuddin. Ethics and Integrity in Social Media [J]. International Journal of Academic Research in Business and Social Sciences, 2021, 11(5): 310-318.
[2] Rowe John. Student use of social media: when should the university intervene? [J]. Journal of Higher Education Policy & Management, 2014, 36(3):241-256.
[3] Allam S N S, Hassan M S, Azim A, et al. Media Literacy Dimension in Reinforcing Political Participation Integrity Among Young People in Social Media[J]. The International Journal of Academic Research in Business and Social Sciences, 2020, 10: 309-329.