Probe - Media and Communication Studies

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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

Download Full Text PDF

Published

2026-04-08

Issue

Vol 8 No 1 (2026): Published

Section

Articles

Research on living inheritance and innovative dissemination paths of intangible cultural heritage under the background of digital empowerment

Mengyan Deng

Anhui International Studies University


DOI: https://doi.org/10.59429/pmcs.v8i1.13424


Keywords: intangible cultural heritage; digital empowerment; living inheritance; innovative commun-ication;virtual reality; cultural sustainability


Abstract

In an era of rapid digital change, ICH must address the impact of modernization and the urgent need to preserve vast amounts of cultural material. Static preservation methods fail to reflect the dynamic and evolving nature of heritage skills, oral traditions, and performances. This paper delves into the transformational possibilities presented by digital empowerment it reshapes the connections between heritage, inheritors, and the public. ICH protection through the application of AI, VR, big data, mobile internet tech, moves from physical archive to digital reproduction + immersive promotion. This study explores the theoretical logic for digital empowerment and believes that digitalization is not just a technical tool but rather a brand new kind of ecosystem for culture; it changes how legacy, inheritances, and people get connected. It analyzes some certain ways like building digital gene banks and making immersive cultural space and cross media IP incubation. Research concludes that even if digital technology greatly improves the accessibility and interactivity of ICH, its core i.e "human" element is not lost, thus integrating technological development with true cultural responsibility is necessary for the ongoing development of human culture's various legacies.


References

[1] Min, Y. J. (2025). Research on the digital communication path of intangible cultural heritage in Liyang under the background of "intangible cultural heritage +" — Taking Jiangtang horse lantern dance as an example. Journal of Comparative Study of Cultural Innovation, 9(09), 57-61.

[2] Li, Y. Z., Zhou, X. (2022). Application of virtual reality technology in the protection and inheritance of intangible cultural heritage. The Science Education Article Collects, 16, 132-134.

[3] Ding, F. (2023). Research on the inheritance of intangible cultural heritage from the perspective of digital narrative [Master's thesis]. Zhengzhou University of Aeronautics.



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