Research on the image communication of bamboo-based intangible cultural heritage in AR/VR virtual spaces——A case study of the digital preservation and innovation of traditional wood carvings in Liukeng, Le'an
Xinhan Jiang
Communication University of China
DOI: https://doi.org/10.59429/pmcs.v8i1.13427
Keywords: AR/VR; virtual space; intangible cultural heritage; bamboo craftsmanship; Liukeng woodcarving; image communication; technology empowerment
Abstract
In the era of digital intelligence, Augmented Reality (AR) and Virtual Reality (VR) technologies have pioneered new pathways for the dynamic inheritance and innovative dissemination of Intangible Cultural Heritage (ICH). This paper examines the traditional woodcarving of Liukeng, Jiangxi—A representative bamboo and wood-based craft—Through the lens of the "D-PEICA" model (Digital Platform, Embodiment, Immersion, Credibility, and Alliance). By systematically constructing a theoretical framework for AR/VR-enabled image communication, this study analyzes how these technologies build hybrid communication matrices, facilitate embodied interactions, and create immersive narrative scenes. Furthermore, the paper critically reflects on risks such as the dilution of authenticity, the tendency toward over-entertainment, and ethical conflicts. It ultimately proposes a new paradigm for intelligent digital communication led by humanistic values, aiming to provide practical guidance for the sustainable development of bamboo-based crafts.
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