From "viewing the scenery" to "telling stories": The immersive transformation and dissemination of scenic area cultural symbols through the "Mystery Realm" APP
Zixin Wei
Zhejiang Normal University
DOI: https://doi.org/10.59429/pmcs.v8i2.14535
Keywords: immersive experience; scenic area cultural symbols; narrative communication; digital transformation; user participation
Abstract
This paper, within the context of digital cultural inheritance and dissemination , takes the "Mystery Realm" app as its research object to explore how it transforms and disseminates scenic area cultural symbols through immersive narrative design. The study focuses on users' cultural symbol recognition, emotional resonance, and dissemination behavior during immersive experiences, evaluating the app's effectiveness in cultural symbol recognition, user immersion experience, and interactive dissemination behavior. Using multidimensional data collection and analysis, it summarizes the app's dissemination modes, emotional resonance, and dissemination behavior from the perspectives of cultural memory mining and interactive behavior feedback. The "Mystery Realm" app, through contextualized narrative, interactive tasks, and multi-sensory symbol presentation, effectively transforms the static act of "viewing scenery" into a dynamic act of "storytelling," significantly enhancing users' perception of scenic area cultural symbols and their willingness to disseminate them. This paper, from the perspectives of cultural studies, semiotics, and communication studies, summarizes its immersive transformation mechanism and provides theoretical insights and practical pathways for digital cultural dissemination.
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