Creative narrative norms and cultural creation industry innovation mechanisms from the perspective of film and television art ethics
Jingyi Zhang
Communication University of China, Nanjing
DOI: https://doi.org/10.59429/pmcs.v8i2.14536
Keywords: film and television ethics; creative narrative norms; cultural creation industry; media morality; innovation governance; narrative representation
Abstract
The swift expansion of the global film and TV industry has attracted more academics and regulators to pay attention to the ethics of creative narrative. This article examines film and television art ethics, creative narrative norms, and innovation mechanisms in the cultural creation industry. In accordance with ethical theory, media studies and industry practice; This paper argues that narrative representation cannot be separated from the broader transformation processes of cultural industries.: The paper identifies three central tensions: Creative freedom versus moral obligation, market demands versus cultural authenticity, and platform integration versus governmental regulation. It believes the only way for cultural creation companies to continuously innovate is through embedding ethics rather than rules after the fact. This paper synthesizes theories of framed narrative ethics, media morality, and cultural policy to propose a productive framework of ethical limitations. Empirical observations made on current film and television productions in Western as well as East Asia illustrate the real world importance of such an inquiry.
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