Analysis of the pre-creation of non - cultural heritage animation
Ruojuan Jiang
Qiuyun Zhu
DOI: https://doi.org/10.59429/pmcs.v5i3.1924
Keywords: intangible cultural heritage; Animation; Intangible cultural heritage; pre-creation
Abstract
In the era of multi-screen juxtaposition, fi lm and television media have increasingly become an important carrier and tool for record preservation and popularization of intangible cultural heritage. The theory of fi lm and television anthropology on the construction of intangible cultural authenticity, as well as the creation practice of anthropological documentaries and cartoons, provides a methodological basis for us to discuss the application of animation in the productive protection and popularization of “intangible cultural heritage”. From the perspective of fi lm and television anthropology, this paper mainly analyzes the content of early creation, in order to provide theoretical thinking for the practice of promoting the deep integration of animation and “intangible cultural heritage”.
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