Research on the teaching optimization path of university advertising course under the Internet environment

Abstract

With the comprehensive arrival of the “Internet +” era, artifi cial intelligence, new media, big data and so on are gradually integrated into college education and teaching, which has injected new vitality into the teaching reform of advertising course, which is conducive to the construction of intelligent learning space and the improvement of students’ advertising design ability and innovation ability. College advertising course teachers should adhere to the employment-oriented, deepen the integration of production and education, and build the “Internet + advertising” teaching model; Actively carry out online and offl ine mixed teaching, promote the integration of teaching inside and outside class, and meet the students’ personalized learning space; Schools and enterprises jointly build intelligent training bases, optimize hardware and software facilities, and build collaborative education models; Make good use of the new media platform to push new concepts and excellent cases of advertising, etc., and comprehensively improve the teaching quality of advertising courses.