Research on the application of art aesthetics in exhibition design

Abstract

In the exhibition activities, the exhibition site layout and design work is very important, has an important impact on the eff ect of the exhibition project. With the progress of The Times and the development of society, people’s artistic aesthetic quality is getting higher and higher, and the layout and design of the exhibition site are also put forward higher requirements. Integrating art aesthetics into exhibition design, through the application of aesthetic theories such as space design, color design and lighting design, it can eff ectively enhance the aesthetic tension and artistic charm of exhibition design, meet the aesthetic requirements of modern people, and eff ectively improve the eff ect of exhibition activities. Based on this, this paper explores, analyzes the concept of art aesthetics in exhibition design and the performance of art aesthetics in exhibition design, and explores the application path of art aesthetics in exhibition design, hoping to provide some reference.