How Public Relations and Advertising Respond to the Changes Brought about by AI: Strategies and Practices
Abstract
With the rapid development of artificial intelligence technology, the public relations and advertising industry is facing profound changes. To meet this challenge, the industry needs to develop appropriate strategies and put them into practice. Pay attention to data privacy protection and establish strict privacy policy; review and adjust algorithms to ensure no prejudice and discrimination; guarantee the authenticity and quality of content, establish strict standards and strengthen audit. At the same time, establish a cooperation and communication mechanism to promote internal and external collaboration in the industry; strengthen staff training and cross-field talent training; and implement continuous monitoring and evaluation to adapt to the continuous development of AI technology. Through these strategies and practices, the public relations and advertising industry can better respond to the changes brought about by AI and create greater value for society and consumers.
References
1.Hai-yan wang.(2023). AI technology enables advertising: a deep understanding and matching of customer behavior and demands [J]. Business era, (36), 197-198. This paper discusses the application of AI technology in advertising, such as intelligent orientation, intelligent creativity, intelligent bidding and intelligent optimization, to liberate manpower, reduce operating costs and improve marketing efficiency and effect.
2.Xiao-mei zhang.(2023). ChatGPT The popularization of artificial intelligence technology change and advertising and marketing intelligence [J]. Press, (12), 145-146. This article discusses how the popularity of ChatGPT will further promote the technological change in the advertising marketing market, making advertising marketing more intelligent, easier to use and more compatible.
3.Tingting li.(2023). Advertising industry innovation under the development of digital media: Take the introduction of artificial intelligence as the cutting-edge technology as an example [J]. New Media Research, (02), 123-124. This paper analyzes how the development of digital media and the introduction of cutting-edge technologies such as artificial intelligence promote the innovation of advertising industry, including changes in content structure, operation mode and industrial chain structure.
4.Xiao-hui liu.(2023). AIGC large model application: a new hot spot in the advertising industry [J]. Modern Communication (Journal of Communication University of China), (08), 123-124. This paper discusses how the application of the large model represented by AIGC has become a new hot spot in the advertising industry, as well as its influence and application prospects in the industry.
5.Li-hua Chen.(2023). Internet advertising is rising against the trend: the construction of advertising products and new advertising matrix based on intelligent technology [J]. News Research Guide, (12), 145-146. This paper analyzes the general trend of the Internet advertising market in the past two years, and how the head platform uses intelligent technology to launch new advertising products, and build a new advertising matrix.
6.Li-juan zhao.(2023). Looking at the transformation of the advertising industry from the new era of digital intelligence: take the introduction of artificial intelligence as the cutting-edge technology as an example [J]. News, (12), 145-146. From the perspective of the new era of digital intelligence, this paper discusses how cutting-edge technologies such as artificial intelligence can promote the reform of advertising industry, including the changes of content structure, operation mode and industrial chain structure.
