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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2024-06-27

Issue

Vol 6 No 2 (2024): Published

Section

Articles

Study on the Development of Zheshang TV Series

Zhuan Qu

Zhejiang Yuexiu University/PhD candidate, New Era University College

XueLiang Zhang

Zhejiang Yuexiu University Department of Physical Education


DOI: https://doi.org/10.59429/pmcs.v6i2.6487


Keywords: Development course; Zheshang TV series


Abstract

Since the reform and opening up in 1979, the commercial-themed TV dramas, which take the entrepreneurial practice of businessmen as the material, eulogize the spirit of businessmen and present the image of businessmen, have become the typical type of realistic TV dramas. Zheshang drama (this article called Zheshang drama) is the best of this type of TV series. The creation of Zheshang drama accompanied the growth of Zheshang, presented the image of Zheshang and spread the spirit of Zheshang. In this paper, the development process of Zheshang TV series is sorted out to provide a reference perspective for artists to create Zheshang TV series and scholars to study Zheshang TV series.


References

[1] Li Wenbing. Image construction and communication strategies of Zhejiang merchant-themed TV series [J].

China Radio and Television Journal, 2019 (4): 72-75.

[2] Fan Zhizhong. The development process and aesthetic evolution of Zhejiang’s main theme TV series [J].

China Radio and Television Journal, 2010 (4): 87-88.

[3] Liu Baozhen. The birth and rise of issue reportage in the new era[M]. Huazhong University of Science and

Technology Press, 2017.

[4] Huang Wenfeng. Entrepreneurship: Business and the Nuclear Energy of Social Change[M]. China Renmin

University Press, 2018.

[5] Fan Zhizhong. The development process and aesthetic evolution of Zhejiang’s main theme TV series [J].

China Radio and Television Journal, 2010 (4): 87-88.

[6] Shao Qingfeng. Different Jiangnan: The unique path of Zhejiang business-themed TV series [J]. Journal of

Zhejiang University of Communication, 2016, 23(06):77-81.



ISSN: 2661-4111
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