The Impact of Digital Media on the Dissemination of Traditional Chinese Culture

  • Jing Yan Sultan Idris Education University/Hunan Institute of Technology
  • Lim ChsingChsing Sultan Idris Education University
Keywords: Digital media; Chinese traditional culture; Dissemination impact; Innovative communication methods

Abstract

This paper delves into the impact of digital media on the dissemination of Chinese traditional culture and proposes strategies to address it, analyzing the convenience and challenges posed by digital media. Strategies such as strengthening content production and optimization, enhancing digital presentation methods, and bolstering the contemporary appeal of traditional culture are suggested. The importance of innovative communication methods, emphasizing content quality and inheritance, in promoting the transmission and development of Chinese traditional culture in the digital age is underscored.

References

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[3] Hu, C. Y., Meng, Z. X., & Dai, Y. (2023). Designed for inheritance: The application of traditional culture

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Published
2024-06-27
Section
Articles