The Impact of Digital Media on the Dissemination of Traditional Chinese Culture
Jing Yan
Sultan Idris Education University/Hunan Institute of Technology
Lim ChsingChsing
Sultan Idris Education University
DOI: https://doi.org/10.59429/pmcs.v6i2.6489
Keywords: Digital media; Chinese traditional culture; Dissemination impact; Innovative communication methods
Abstract
This paper delves into the impact of digital media on the dissemination of Chinese traditional culture and proposes strategies to address it, analyzing the convenience and challenges posed by digital media. Strategies such as strengthening content production and optimization, enhancing digital presentation methods, and bolstering the contemporary appeal of traditional culture are suggested. The importance of innovative communication methods, emphasizing content quality and inheritance, in promoting the transmission and development of Chinese traditional culture in the digital age is underscored.
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