The acceptance of AI-generated news by audiences in the era of intelligent communication: A case study of the AI Olympic morning report on Yangshipin (China media group mobile)
Chuqiao Lu
Southwest University
Muyang Han
Anhui University
DOI: https://doi.org/10.59429/pmcs.v6i4.8402
Keywords: Intelligent communication; AI-generated news; audience acceptance
Abstract
This study focuses on the application of AI-generated news in the era of intelligent communication, measuring the acceptance of AI-generated news by audiences through a questionnaire survey and analyzing the relationships between variables using structural equation modeling. The study found that perceived usefulness and accuracy positively promote audience behavioral intentions, while perceived ease of use and exclusion have a negative effect. Further research revealed that the reason for the perceived ease of use deviating from the initial hypothesis is that some users have excessively high expectations for the ease of use of technology. When the actual experience fails to meet these expectations, users feel disappointed. Based on this, the paper proposes strategies such as adjusting AI news content, optimizing voice synthesis technology, and improving interactive experiences to promote the long-term development of AI-generated news.
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