Research on the Technology of Cultivating High Quality Customers through Data Analysis of Customer Web Browsing Behavior on CRM Platform
Peijun Xu
Hangzhou Anbu Automotive Technology Group Co., Ltd
DOI: https://doi.org/10.59429/pmcs.v6i4.8403
Keywords: CRM platform; Customer web browsing behavior; Data analysis; High quality customers; Marketing strategy
Abstract
With the rapid development of Internet technology, enterprises pay more attention to the collection and analysis of customer data. The article aims to explore the technical research of identifying and cultivating highquality customers through in-depth data analysis of customer web browsing behavior through CRM (Customer Relationship Management) platform. This study provides more precise marketing strategies for enterprises through refined and personalized data analysis methods, thereby improving customer satisfaction and loyalty, and achieving a win-win situation between enterprises and customers.
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