The realistic dilemma and optimisation path of red culture communication in the age of self media
Huimin Wang
Shandong University of Technology
Xuelian Jiang
Shandong University of Technology
Xuwei Ma
Shandong University of Technology
DOI: https://doi.org/10.59429/pmcs.v6i4.8407
Keywords: Self-media; Red culture; Cultural confidence
Abstract
As an important part of the excellent culture of the Chinese nation, red culture unites the revolutionary spirit and patriotic sentiment. With the arrival of the self media era, it has rapidly risen and attracted a large group of netizens with the characteristics of fast information dissemination, wide range and diversified contents, and has become an important platform for cultural dissemination, exchange and integration. The form of communication and audience structure of red culture have changed under its influence, but also encountered challenges, such as the impact of social pluralism, the limitations of a single pattern, and the fragmentation of information disseminated on the self-media platform, etc. Discussing how to optimise the communication of red culture in the environment of self-media is the key to enhancing the sense of identity and cohesion of the national culture.
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