Innovative patterns, realistic dilemmas and response paths of mainstream ideology communication in the age of smart media
Xuelian Jiang
Shandong University of Technology
Huimin Wang
Shandong University of Technology
DOI: https://doi.org/10.59429/pmcs.v6i4.8408
Keywords: Intellectual media era; Mainstream ideology; Propagate
Abstract
The development of media intelligence has reconfigured the pattern of mainstream ideological communication. With the rapid development and popularization of digital information technology and intelligent media platforms, mainstream ideological communication has shown a series of innovative patterns of “interactivity”, “integration” and “experience”. The mainstream ideological communication has shown a series of “interactive”, “convergent” and “experiential” innovations. However, at the same time, there are problems such as “fragmentation” of communication methods, “decentralization” of communication subjects, and “homogenization” of communication information, which tend to make the cohesion, authority and leading power of mainstream ideology fall into the predicament of being deconstructed. It is easy to make the cohesion, authority and leading power of mainstream ideology fall into the predicament of being deconstructed. In this regard, based on the era of smart media, we can enhance the communication effectiveness of mainstream ideology by strengthening supervision and guidance, optimizing discourse expression, and making clever use of technological strategies.
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