Exploring the practical path of telling local cultural stories to help high-quality development in the context of new media--Taking Shandong province as an example
Jiyang Zhang
Shandong University of Technology
DOI: https://doi.org/10.59429/pmcs.v6i4.8409
Keywords: New media; Qilu culture; Cultural communication; High-quality development
Abstract
Since ancient times, Qilu land has many excellent stories and legends, famous artists and celebrities, places of interest, is an important part of the excellent Chinese culture, in the new media context and the conditions of the times, tell a good story of the local culture has an irreplaceable role to further strengthen the cultural self-confidence, laying the foundation of the high-quality development of Qilu, and helping to enhance the level of high-quality development of the local, Therefore, it is possible to explore the ways of telling Qilu stories from the deep excavation of local cultural qualities, precise positioning of the audience to realize differentiated communication, constructing cross-platform cultural positions, and innovating cultural communication methods, so as to realize the purpose of assisting the local high-quality development.
References
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