News communication in the social media era: The integration and development of traditional and new media
Huarui Dou
Yunnan University of Economics and Management
Yuanlu He
Yunnan Normal University
Haihong Li
University of Malaya
DOI: https://doi.org/10.59429/pmcs.v6i4.8410
Keywords: Social media; News communication; Integration and development
Abstract
In the era of social media, news communication has undergone profound changes. This article delves into the integration and development of traditional and new media, analyzing the impact of social media on the way news is disseminated and its role in shaping internet communication content. The article first points out that the immediacy, decentralization, interactivity, and personalized recommendation features of social media have greatly enriched the dimensions and forms of news information, while also posing new challenges to the credibility of news media, privacy and data security, media literacy, and public participation. The article emphasizes that traditional media, in the process of digital transformation, needs to actively embrace new media technologies to improve the efficiency and engagement of news dissemination. Through case analysis, the article demonstrates how traditional media can use social media platforms for content innovation and user interaction, and how to enhance personalized news services and multimedia presentation through technological means. The article also points out the challenges faced by news communication in the new media environment, such as information overload, the proliferation of fake news, and privacy protection issues, and proposes corresponding solutions. When discussing the integration strategies of traditional and new media, the article proposes a direction of development that is diversified and personalized, emphasizing the trend of integration and platformization in news communication.
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