The research on enabling local image “out of circle” in AIGC era by vertical short video
Qin Qin
Jingchu University of Technology
Xinjian Chen
Jingchu University of Technology
DOI: https://doi.org/10.59429/pmcs.v6i4.8411
Keywords: Vertical screen image; AIGC; College ideology
Abstract
In order to promote the positive development of vertical short video in the promotion of urban culture, it is necessary to build a coalition of short video urban culture promotion, integrate resources to operate the unique intellectual property rights of the city, in order to create a multi-dimensional and multi-dimensional urban cultural image. On this basis, the article puts forward a series of strategies to optimize the application of short video in the promotion of urban culture from the aspects of content, mode and channel, including enriching the communication content, emphasizing diversified expression and expanding the communication channel. The article holds that by telling city stories from multiple dimensions and angles and reshaping city cultural image, it can not only promote the overall improvement of urban cultural tourism industry, but also provide theoretical guidance and practical reference for other regions in promoting urban culture with vertical short video.
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