Anatomy of marketing communication innovation strategy driven by private domain traffic
Wenyi Yuan
Wuhan University
Leyi Deng
Wuhan University
Ding Ma
Wuhan University
Siwei Liu
Wuhan University
Mengyu Wang
Wuhan University
DOI: https://doi.org/10.59429/pmcs.v6i4.8412
Keywords: Private traffic; Private marketing; Innovative strategies
Abstract
This article provides an in-depth analysis of the content of the innovative strategies of private domain traffic in the field of marketing communications. Through theoretical analysis, the article explores the basic concepts, core characteristics, and applications of private domain traffic in modern marketing strategies. The article also discusses the methods of effective aggregation of private domain traffic, including the omni-channel strategy that combines the advantages of public domain traffic and the integration of online and offline, and explores how these strategies can enhance the marketing effect.
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