Construction and impact of communication power of China’s hunan broadcasting system in the era of media convergence
Wei Zhang
Simon Kuznets Kharkiv National University of Economics/Senior Reporter from Pizhou Converged Media Center
DOI: https://doi.org/10.59429/pmcs.v6i4.8413
Keywords: Media Convergence; Media Communication; Hunan Satellite Television; International Discourse Power
Abstract
Since the National Conference on Propaganda and Ideological Work forward-thinkingly proposed the strategic orientation of “accelerating the deep integration and development of traditional media and emerging media” on August 19, 2013, China’s media ecosystem has undergone unprecedented profound transformation and change.“ Hunan Satellite TV, as a leader among provincial satellite channels, has maintained its leading position through strategies such as content innovation, platform expansion, and team building, and has emerged prominently in international communication. This paper delves into the strategies for building Hunan Satellite TV’s communication power and their impact, and reflects on the development of its international communication capabilities.
References
[1] Source: Hunan TV “Gong Zhengwen: Mission stirring blood, reform is imperative”2024-10-15 21:26
[2] Source: Hunan Daily reporter Yu Miao Meng Jiaoyan “Hunan International Communication Fruitful Results” Edition 4, Wednesday 16 October 2024
[3] “Hunan Bureau Actively promotes International Communication Capacity Building” 2024-04-02 18:01