Self-Media communication strategies for the Yancheng Yellow Sea Wetlands
Rongjian Sun
Simon Kuznets Kharkiv National University of Economics
DOI: https://doi.org/10.59429/pmcs.v6i4.8414
Keywords: Yancheng Yellow Sea Wetland; Self-media Communication; Communication Strategy
Abstract
Yancheng Yellow Sea Wetland, located on the eastern coast of Jiangsu, China, is an important wetland ecosystem in China, and with its rich biodiversity and unique ecological resources, the wetland became China’s first seaside-type World Natural Heritage in 2019. With the enhancement of sustainable development strategy and ecological protection awareness, it has become necessary to strengthen the publicity of wetland protection. This paper discusses how to optimize the communication strategy of Yancheng Yellow Sea Wetland in the era of selfmedia in order to enhance public awareness of protection and provide reference for the sustainable development of local ecological protection
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