The impact of new media platforms on the digital transformation of museums
Yichen Huang
Communication University of China
DOI: https://doi.org/10.59429/pmcs.v6i4.8420
Keywords: New media platform; Museum; Digital transformation
Abstract
With the rapid development of information technology, new media platforms have gradually become an important channel for people to obtain information and engage in cultural exchanges. In this context, museums are also facing challenges and opportunities in digital transformation. This article analyzes the characteristics and advantages of new media platforms, and explores their impact on the digital transformation of museums, including improving the dissemination effect of exhibitions, enhancing audience participation, expanding educational functions, and promoting cultural inheritance and innovation. At the same time, it also pointed out the possible problems that museums may face in the process of digital transformation using new media platforms, and proposed corresponding solutions. Through in-depth research on new media platforms and digital transformation of museums, useful references have been provided for the future development of museums.
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