Analysis of media transformation and innovation paths in the digital age
Yijun Pan
communication University of China
DOI: https://doi.org/10.59429/pmcs.v6i4.8423
Keywords: Media transformation; Digitalization; Ccontent innovation; Technology empowerment; Business model reconstruction
Abstract
Traditional media faces challenges such as audience fragmentation, attention economy, and the rise of emerging media platforms, severely squeezing its survival space. However, the development of digital technology also provides new possibilities for the transformation and upgrade of traditional media. This research explores the transformation paths of traditional media by analyzing the impact of digital technology on the media ecosystem. Content innovation, technology empowerment, and business model reconstruction are identified as core transformation strategies. Case analysis shows that strengthening user-centric thinking and promoting deep integration of technology and content are key to achieving sustainable development. The research results provide theoretical guidance and strategic reference for innovative practices in the media industry.
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