Problems and countermeasures of rural homestay economy development under the rural revitalization strategy
Fanyan Meng
Lanzhou University of Finance and Economics
DOI: https://doi.org/10.59429/bam.v8i2.14508
Keywords: rural revitalization; homestay economy; rural tourism; problems and countermeasures
Abstract
With the in-depth implementation of the Rural Revitalization Strategy and the full arrival of the mass tourism era, the rural homestay economy, as a new business form connecting urban and rural areas and integrating primary, secondary, and tertiary industries, has become an important lever for activating rural resources, increasing farmers' income, and promoting rural industrial revitalization. However, along with rapid development, the rural homestay economy also faces multiple dilemmas such as severe product homogenization, lagging infrastructure, shortage of professional talents, weak brand building, and restrictive land policies. Based on the background of the Rural Revitalization Strategy, this paper systematically analyzes the current characteristics and prominent problems of China's rural homestay economy, and proposes targeted countermeasures in terms of improving infrastructure, cultivating distinctive brands, strengthening talent mechanisms, innovating business models, and optimizing policy environment, in order to provide theoretical reference and practical guidance for promoting high-quality development of the rural homestay economy and facilitating comprehensive rural revitalization.
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