Research on optimization of enterprise customer relationship management (CRM) under artificial intelligence information system
Qiying Chang
University of Sanya
DOI: https://doi.org/10.59429/bam.v8i3.15440
Keywords: artificial intelligence; information system; customer relationship management; customer value
Abstract
In the tide of digitalization, competition among various industries has shifted from product and price competition to competition for customers and service levels. High quality customer resources and good customer relationships are important guarantees for the survival and development of enterprises. Traditional customer relationship management relies on manual or simple digital tools for operation. When faced with a large amount of multi-channel and rapidly changing customer information, it lacks the ability to meet current problems such as slow customer data processing speed, insufficient customer value discovery, and similar services, which affects the level of customer management in enterprises. With the development of artificial intelligence, intelligent data analysis, automated information processing, personalized service recommendations and other applications are gradually being applied in enterprise management, achieving a breakthrough in customer relationship management. More and more enterprises are promoting the combination of customer relationship management and artificial intelligence information systems to improve customer service, solve traditional management problems, and retain customers and enhance their competitiveness in the fiercely competitive market environment.
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