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ISSN

2661-4014(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2024-12-31

Issue

Vol 6 No 4 (2024): Published

Section

Articles

Review of current literature on product aesthetics

Xiaorui Zheng

Guangxi University


DOI: https://doi.org/10.59429/bam.v6i4.8361


Keywords: Product Aesthetics; Aesthetics; Purchase Intention


Abstract

Product aesthetics is an interdisciplinary field encompassing design, engineering, psychology, sociology, and more. With the prevalence of product homogenization accelerating market competition, major brands are adopting various strategies to stand out. This paper aims to review the primary trends and significant findings in product aesthetics research to explore the influencing factors of product aesthetics and its role in the marketing landscape. It discusses the importance of product aesthetics in product design and consumer experience, with a focus on defining product aesthetics and user experience, and offers suggestions for future research directions.


References

[1] Sharma, Nazuk, and Anand Kumar. “Drawn to the Gloss: Examining the Effect of Product Reflection on Product Aesthetics.” Journal of Consumer Behaviour 22.2 (2023): 329-42.

[2] Xiao Feng, Chengfeng Zhang. Analysis of the Promotion of Marketing by Design Aesthetics - A Case Study of the Coffee Market [J]. Design,2021,34(09):122-124.

[3] Tinio, Pablo P.L., and Helmut Leder. “Just How Stable Are Stable Aesthetic Features? Symmetry, Complexity, and the Jaws of Massive Familiarization.” Acta Psychologica 130.3 (2009): 241-50.

[4] Bhandari, Upasna, Tillmann Neben, Klarissa Chang, and Wen Yong Chua. “Effects of Interface Design Factors on Affective Responses and Quality Evaluations in Mobile Applications.” Computers in Human Behavior 72 (2017): 525-34.

[5] Fang Xu. Research on the influence of product aesthetics perception on consumers’ purchase intention. [D]. Liaoning University,2022.

[6] Gait, J., 1985. An aspect of aesthetics in human–computer communications: pretty windows. IEE Transactions on Software Engineering Se-11 (8), 714–717.

[7] Liu, Yili. “Engineering Aesthetics and Aesthetic Ergonomics: Theoretical Foundations and a Dual-process Research Methodology.” Ergonomics 46.13-14 (2003): 1273-292.

[8] Rock, Irvin, and Stephen Palmer. “The Legacy of Gestalt Psychology.” Scientific American 263.6 (1990): 84-91.

[9] Wang, Jian, and Yen Hsu. “Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example.” Sustainability (Basel, Switzerland) 11.23 (2019): 6806.

[10] Wang, Jian, and Yen Hsu. “The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch.” Symmetry (Basel) 12.9 (2020): 1403.

[11] Kim, Ki Joon. “Round or Square? How Screen Shape Affects Utilitarian and Hedonic Motivations for Smartwatch Adoption.” Cyberpsychology, Behavior and Social Networking 19.12 (2016): 733-39.



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