Review of current literature on product aesthetics
Xiaorui Zheng
Guangxi University
DOI: https://doi.org/10.59429/bam.v6i4.8361
Keywords: Product Aesthetics; Aesthetics; Purchase Intention
Abstract
Product aesthetics is an interdisciplinary field encompassing design, engineering, psychology, sociology, and more. With the prevalence of product homogenization accelerating market competition, major brands are adopting various strategies to stand out. This paper aims to review the primary trends and significant findings in product aesthetics research to explore the influencing factors of product aesthetics and its role in the marketing landscape. It discusses the importance of product aesthetics in product design and consumer experience, with a focus on defining product aesthetics and user experience, and offers suggestions for future research directions.
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