Abstract This article examines the development, implementation, and political strategy behind KiwiSaver, New Zealand’s voluntary retirement savings program introduced in the early 2000s. Unlike previous pension models, KiwiSaver used a quasi-compulsory structure, balancing voluntary participation with incentives to encourage broad enrollment. This study analyzes the policy ideas, ideological shifts, and power dynamics involved, with a particular focus on Michael Cullen’s use of strategic ambiguity in navigating the complexities of New Zealand’s Mixed Member Proportional (MMP) parliamentary environment. By examining the interactions between the Labour government, opposition parties, unions, employer organizations, and the financial sector, this paper sheds light on how KiwiSaver reshaped New Zealand’s pension policy landscape, creating a model that integrates public and private interests through ideological flexibility and pragmatic compromise.

Abstract With the continuous upgrading of consumer demand for products and services, it is particularly crucial for enterprises to identify problems and optimize services through complaints revealed in customer feedback. In natural language processing technology, sentiment analysis occupies a core position and can help enterprises extract useful data from numerous feedbacks. This article uses sentiment analysis techniques to focus on exploring the core issues in customer complaints and proposes targeted product optimization suggestions based on this. Introduced the working principle of sentiment analysis and its unique features in the field of customer service. Through case analysis, the complaint focus has been clarified in terms of product quality, transportation process, price information communication, and operational convenience. Based on sentiment analysis, strategies for product improvement have been proposed, such as analyzing the root causes of quality complaints, improving logistics and distribution efficiency, revising pricing policies, and conducting user experience evaluations, providing theoretical basis and practical guidance for enterprises to improve customer satisfaction and enhance product market competitiveness.

Abstract With the rapid development of economic globalization, cross-cultural communication has become a regular practice in enterprise management. While translating enterprise management texts under the guidance of the Communicative Translation Theory, cultural differences and management terms should be taken into account. Besides, special attention needs to be paid to the conversion of language styles to improve the accuracy. This paper gives an introduction to the Communicative Translation Theory, analyzes its guiding effect on enterprise management texts translation, points out the existing problems, and puts forward the countermeasures in the hope of improving the level of enterprise management text translation and helping enterprises to expand business globally

Abstract This article focuses on the chronic disease insurance market in China, analyzing the main challenges it faces, such as risk assessment, long-term claims settlement, and regulatory policies. It explores the development trends of the market, including the integration of health management and insurance, personalized program design, and the application of technological innovations. The study delves into innovative service models, covering comprehensive lifecycle health management, remote medical intelligent monitoring, rehabilitation, and long-term care services. The research highlights that through multi-faceted efforts, chronic disease insurance will play an important role in economic security and health promotion, helping to advance the healthcare security system in China to a higher level.

Abstract With more and more Chinese companies being involved in global business, shortage of professional technical English translators become an issue as some cases showed that this has become a barrier in daily business. I took FIDIC contract template as case study to show the importance of knowing the prevailing international practice, in-depth understanding of specific technical area and local culture and language habit in translation. I also found some interesting phenomenon of translation method evolution which are deserved for further investigation.

Abstract Product aesthetics is an interdisciplinary field encompassing design, engineering, psychology, sociology, and more. With the prevalence of product homogenization accelerating market competition, major brands are adopting various strategies to stand out. This paper aims to review the primary trends and significant findings in product aesthetics research to explore the influencing factors of product aesthetics and its role in the marketing landscape. It discusses the importance of product aesthetics in product design and consumer experience, with a focus on defining product aesthetics and user experience, and offers suggestions for future research directions.

Abstract With the continuous development and application of artificial intelligence technology, intelligent recruitment is becoming a new trend for enterprises to attract and select talents. But at the same time, laborintensive enterprises are also facing many challenges in the process of promoting and applying intelligent recruitment. In this regard, labor-intensive enterprises should actively adopt coping strategies, reshape the recruitment process, strengthen man-machine coordination, improve the system norms, strengthen the team empowerment, optimize the artificial intelligence recruitment practice, and help enterprises with high-quality development.

Abstract As a highly discussed topic nowadays, IP (Intellectual Property) has gained unprecedented popularity, and IP films are no exception, with immense consumption potential. This study explores the influence of consumer perceptions of IP films on their willingness to pay for viewing through empirical analysis. By analyzing questionnaire data, the author provides effective suggestions for the creation and marketing of IP films, aiming to enhance box office performance and promote the development of high-quality IP film and television works.

Abstract This paper systematically discusses the concept and connotation of inclusive finance and enterprise innovation efficiency, combs the existing evaluation index system of enterprise innovation efficiency at home and abroad, and summarizes the influencing factors of enterprise innovation efficiency from the internal perspective and external perspective of enterprise organization. This article also explores the pratt &whitney financial promote the transmission mechanism of technological innovation in enterprises. Finally, this paper summarizes and comments on the relevant research on digital inclusive finance and enterprise innovation efficiency, in order to provide a reference for future scholars to conduct further research.

Abstract As the largest supranational organization and economic bloc in the world, the integration of European Union has always been one of the most popular objects in the field of international relation study. And among all the policies of European integration, competition policy can be considered as the most significant and instructive. This paper will analyse the history of competition policy and its development in the European integration process, and to profile its value as a reference for similar organizations in other regions of the world.

Abstract All along, the competitiveness of Chinese international engineering enterprises has been in the leading position in the international engineering market. However, in recent years, the trend of economic globalization reversal, the re-emergence of protectionist ideology, the international economic and trade rules shuffle and reestablishment, especially the new crown epidemic and regional political tensions, resulting in the global supply chain re-adjustment of the layout, the development of the international engineering industry is experiencing unprecedented impact and challenges. At the same time, the continuous development of digital technology has brought new opportunities and space, the international engineering supply chain is gradually shifting to a digital model, and China’s international engineering enterprises are facing competition from many sides. According to the list of the world’s 250 largest international contractors in 2024, the study of the relevant business scale and structure of Chinese international engineering enterprises finds that there is a structural imbalance, and the competitiveness needs to be enhanced through digital supply chain empowerment. Through literature research, we found that there are three major problems in the existing supply chain management of enterprises, and then screened out the representative enterprise CHINA COMMUNICATIONS CONSTRUCTION, which is on the top ten list in many business fields, to conduct empirical research on digital supply chain, so as to provide reference and reference for the digital transformation of the supply chain of China’s international engineering enterprises supply chain enterprises.

Abstract Transnational corporations (TNCs) are playing an increasingly important role in the context of globalization. How to carry out effective cross-cultural human resource management in different cultural environments has become a growing concern for multinational corporations. Due to the cultural differences of multinational corporations, internal management, especially people-oriented human resource management, has brought great influence, which makes enterprises from different regions present different enterprise management characteristics. Therefore, it is of great significance to study how to carry out human resource management of international enterprises in cross-cultural background, through adjusting the corresponding management policy and adopting effective management means, so that the enterprises, in the process of participating in the international economic competition, not only adapt to the economic environment among the main bodies of the international business activities, but also adapt to the cultural environment among each other, and obtain the competitive advantage and the initiative.

Abstract This paper explores how technological progress affects China’s labor market, leading to job polarization with a rise in high-skilled positions and a decline in medium- and low-skilled roles. It discusses regional impacts, with eastern ragion gaining high-skill jobs and mid-west losing low-skill ones. The study calls for educational reforms to bridge skill gaps and reduce unemployment. It notes that while progress boosts growth, it also increases income inequality, requiring policy attention. Future research is needed to guide policy on technology’s long-term employment effects.

Abstract This study provided a comprehensive review of the pivotal transformations in Japan’s international trade and macroeconomic policies from the 1950s to the present, tracing Japan’s economic journey from post-war reconstruction and the rapid industrialisation of the economic miracle era, through the structural shifts prompted by the 1970s energy crisis, the asset bubble and subsequent economic downturn in the 1980s and 1990s and into the era of global integration in the 2000s. The review also examined the policy initiatives under Abenomics, assessing how Japan navigated challenges such as currency appreciation, trade imbalances, financial crises and demographic changes. Through analysing these phases, the study highlighted Japan’s remarkable ability to adapt its economic strategies to shifting global and domestic landscapes. The findings highlighted Japan’s evolving role in global trade, the significance of policy innovation in maintaining economic resilience and provided insights into effective policy responses within dynamic international economic environments. This research offered a detailed understanding of how Japan’s policy evolutions influenced its economic trajectory and contributed to its resilience. Future studies could build on these insights to explore the long-term impacts of contemporary policies and compare Japan’s adaptive strategies to those of other advanced economies facing similar challenges.

Abstract With the development of social economy and the progress of science and technology, people have gradually entered a society of Internet information. Internet information has gradually penetrated into our daily activities, and people have gradually developed the habit of using Internet information to handle related business. This shows that people have a high degree of recognition of Internet information, and also shows that people have an increasing demand for Internet information. The industrial and commercial administration department is a department that serves the public and is closely related to people’s life and economy. The current model of business administration is outdated, the overall management level is low, and there is a shortage of professionals. This paper optimizes business administration by sharing internal resources and real-time interaction in business administration under the background of the Internet, improving the level of information management; changing ideas; improving the information system and mechanism of business administration; using information technology to formulate a sound marketing strategy, etc.

Abstract With the booming global tourism industry, the concepts of environmental protection and sustainable development are increasingly deeply rooted in people’s hearts. Hainan, with its abundant natural resources and unique geographical advantages, has become a popular tourist destination for domestic and foreign tourists, and has also provided fertile soil for the development of green hotels. This article focuses on the development of green hotels in Hainan, deeply analyzing their practical path of integrating local culture and creating unique characteristics, while examining the current challenges and potential opportunities. Through comprehensive analysis and research, a series of targeted strategies and suggestions have been proposed to promote the more stable and sustainable development of green hotels in Hainan. The research results of this article also hope to provide useful references and inspirations for the construction of green hotels in other regions of China, and jointly promote the green transformation and upgrading of the tourism industry.

Abstract This paper deeply discusses the positive and negative impact of diversification strategy on enterprise performance. By entering different markets and industries, diversification strategy rationally allocate enterprise resources in multiple business fields, so as to realize resource integration. This integration not only improves the efficiency of the enterprise, reduces the waste of resources, but also promotes the synergy between different businesses, and creates more sources of profit for the enterprise. In addition, diversification can effectively disperse operational risks. When a company encounters market volatility or an industry downturn in one business area, it can better balance its overall performance through revenue and growth in other areas. This diversification of income sources provides a solid guarantee for the financial stability of enterprises and enhances their ability to resist risks. Especially in the global market environment, the changing trend of different markets is different, and income diversification has become an effective means for enterprises to deal with risks. However, diversification can also bring a series of challenges to enterprises. The first is the financial pressure. Diversification usually requires large-scale capital investment, and the new business may not bring significant profits in the short term, thus leading to the increase of financial pressure on enterprises. In addition, cross-industry or cross-market expansion may be accompanied by market risks, especially when enterprises enter unfamiliar fields, they may encounter differences in consumer demand, legal and regulatory restrictions, and pressure from competitors, leading to increased market risks. Moreover, diversification may also lead to an increase in management complexity. With the expansion of the business, the organizational structure of the enterprise becomes larger, the decision-making process and communication costs rise, and the decentralization of management resources may lead to less attention to the core business, and even affect the overall operational efficiency

Abstract In response to the global trend of digital transformation and the rise of corporate smart governance (smart governance), this study delves into how digital empowerment can enhance efficiency within the perspective of corporate smart governance. By analyzing the concept and characteristics of digital empowerment and its relationship with corporate smart governance, the core mechanisms by which digital technology supports corporate smart governance are revealed. Furthermore, the study proposes efficiency improvement strategies including process optimization and automation, data-driven decision-making, intelligent collaboration and innovation, and employee empowerment and training, and analyzes the effects of these strategies in practical applications. The research indicates that digital empowerment not only significantly improves the level of intelligence in corporate governance but also effectively enhances corporate operational efficiency through multi-dimensional strategies, providing an important path for enterprises to cope with rapidly changing market environments.

Abstract Rural revitalization policy is an important part of the national strategy and has a far-reaching impact on the income level of farmers. This paper systematically analyzes the promoting effect of industrial development, infrastructure improvement, social security promotion and other policy measures on the growth of farmers income. Research shows that the multidimensional policy support activate rural economy, promote agricultural modernization and diversification, improve the farmers income, also narrow the income gap between urban and rural areas, promote the sustainable development of rural play a key role, this paper aims to optimize rural revitalization policy provide theoretical and practical reference, help achieve strong agriculture, rural beauty, farmers rich goal.

Abstract This paper aims to study lifting risk management and emergency strategies to enhance the safety and efficiency of lifting operations. Using case analysis, it summarizes risks and lessons learned from actual cases and proposes corresponding management and emergency strategies. The findings indicate that establishing a comprehensive risk assessment and management plan, training operators, and setting up emergency response procedures are effective measures for lifting risk management and emergency response.

Abstract This paper reviews 239 studies from the CNKI database, summarizing the overall research status, key themes, and future needs. It reveals that research began in 2016, saw a decline due to the pandemic, but the trend is now stabilizing. Key focuses include development trends, life cycle management, and sustainable construction

Abstract Cross-border e-commerce presents a rapid development trend, cross-border e-commerce also promotes the development of cross-border logistics, but the cross-border logistics in our country is lagging behind, can not meet consumer needs and adapt to the current cross-border e-commerce development model. In this paper, starting from solving the problem of “the uncertainty of reverse logistics return and exchange”, we further study the optimization of the value-added service system of cross-border logistics enterprises, improve consumers’ overall satisfaction with logistics enterprises, and solve the path optimization problem of recycling and transportation process, so as to provide reference for logistics enterprises’ recycling and transportation platform, and improve the value-added service system of logistics enterprises at the same time, Realize the coordinated development of economic benefits and social benefits.

Abstract In response to the first question, the core elements of China’s stock valuation system are analyzed first, including the following four parts: policy orientation, value investment, asset reorganization and risk management. In other words, under China’s stock valuation system, stocks with high valuation meet one or more of the following conditions, are policy-oriented and have considerable growth potential. In other words, the stock price is in the key areas and enterprises with stable growth and state support in the long run, and can pursue higher returns with the lowest risk as possible. In this way, the characteristic indicators of the valuation system model with Chinese characteristics can be established. For problem 2, we classify the indicators established in problem 1. We consider using K-means clustering algorithm and ARIMA time series to construct forecast profit rate indicators, classify and judge the 12 specific indicators after conversion, and analyze their characteristics based on the results of different classifications. The characteristic of this analysis is to conduct an analysis according to the mean value or distribution of the features after clustering.

Abstract Digital leadership is a product of the digital era, representing the ability of leaders to influence their own behaviours, the behaviours of subordinates, and the performance of teams and organisations through the mediation of digital technology in the process of organizational management. and the performance of teams and organisations through the mediation of digital technology in the process of organisational management. This paper constructs a digital leadership 5x4 matrix based on the input side, which includes five levels of individual factors, subordinate relationships, management situations, team factors, and organisational leadership. This paper constructs a digital leadership 5x4 matrix based on the input side, which includes five levels of individual factors, subordinate relationships, subordinate relationships, team factors, and organisational factors, and the output side, which comprises four levels of traits, behaviours, perceptions, and influences. Leaders should strengthen five key aspects of digital capabilities: digital communication ability, digital social ability, digital change ability, digital team ability, and digital communication skills. Leaders should strengthen five key aspects of digital capabilities: digital communication ability, digital social ability, digital change ability, digital team ability, and digital trust ability to foster effective digital leadership and promote organisational development.

Abstract With the continuous improvement of consumers’ requirements for the quality and safety of fresh food, the quality of its supply chain is attracting increasing attention. This paper takes the fuzzy comprehensive evaluation of fresh food supply chain quality based on analytic hierarchy process (AHP) as the starting point. First of all, deeply analyze the characteristics of the fresh food supply chain and the quality influencing factors, and clarify the key indicators such as logistics links, suppliers, external environment, personnel quality, and aftersales service that affect supply quality. Then, the AHP method is introduced to construct a quality evaluation index system and determine the weight of each index, so as to systematize and hierarchize the complex quality evaluation problem. Then, fuzzy comprehensive evaluation is used to quantitatively evaluate the quality of the fresh food supply chain, transforming the fuzzy quality concept into specific numerical indicators, providing relatively scientific and accurate quality evaluation basis for enterprise managers and relevant departments. This research aims to provide effective methods and decision support for the quality control of the fresh food supply chain, so as to improve the overall quality level of the fresh food supply chain and protect the rights and interests of consumers.

Abstract In this paper discusses the digital transformation of retail business model innovation and its specific path, detailed analysis of how digital transformation in the overall operation efficiency, depth optimization of customer shopping experience, promote supply chain management innovation and change and promote online seamless integration play a key role. With the help of rich case studies and solid theoretical analysis, this paper not only reveals the indispensable nature of digital transformation for retail business model innovation, but also further puts forward targeted implementation strategies, aiming to help retail enterprises better cope with the challenges and opportunities brought by digital transformation and achieve sustainable development.

Abstract Tourism small enterprise is the most dynamic, inventive, and segment-creating force in destinations, and they may operate as direct destination attractors. Based on in-depth interviews with 15 small tourist entrepreneurs and a fieldwork of 37 small enterprises, this article attempts to investigate the link between the small tourism entrepreneurs’ course of life and the entrepreneur process. The research found that the life course of small tourism entrepreneur is closely tied to the entrepreneur process, and that the majority of small tourism entrepreneurs gained job experience before starting their firm endeavor. Life experiences may exert impact in the form of a chain of influence, interaction influence, or accumulation influence. The development and alteration of life events in various situations might define the entrepreneurial process of a small tourist entrepreneur. These life events serve as watershed moments for small business entrepreneurs.

Abstract With the rapid development of business in the world, various business models, marketing methods, business methods and concepts emerge. IKEA (IKEA) is the largest furniture and household goods enterprise in the world. The success of IKEA lies in its unique business philosophy and strategy. And the most distinctive point is IKEA’s experiential marketing. With the change of consumption pattern, the process of economic evolution has changed from agricultural economy, industrial economy and service economy to the era of experience economy. Therefore, this experience marketing mode is worthy of our study and application. In this paper, IKEA is taken as the main case to analyze the role of experiential marketing in promoting IKEA’s development. This paper analyzes why experiential marketing adapts to IKEA’s development mode, and analyzes their advantages and disadvantages. And we will find out some industries that are more suitable for the application of experiential marketing, and put forward reasonable suggestions for them.

Abstract With the rapid development of the Internet, online marketing strategies play an increasingly important role in the retail industry. This thesis aims to study the impact of online marketing strategies on retail sales, and to explore the development trend of the current online retail market and the performance of major marketing strategies through theoretical analysis and current situation research. In this paper, the definition and classification of online marketing strategies are sorted out to analyze their positive impact on sales. In view of the problems faced by online marketing, such as data accuracy, customer experience and trust, market competition and cost control, strategies are proposed to solve these problems, including personalized marketing, omni-channel marketing, social media optimization and customer loyalty programs. It is found that scientific and effective online marketing strategies can significantly increase retail sales.

Abstract In the context of modern economic management, virtual teams have become a key part of organizational structure, and the effective development and application of leadership are crucial for management outcomes. This article aims to explore the development and practice of leadership in virtual teams from the perspective of modern economic management, analyze the key elements of leadership in virtual teams, and explore how to enhance the cohesion and efficiency of virtual teams through remote leadership training, flexible management mechanisms, and strong team culture from the perspective of modern economic management. Provide practical strategies for cultivating leadership in virtual teams, helping leaders effectively manage and motivate teams in rapidly changing business environments.

Abstract With the development of artificial intelligence, big data, speech recognition and synthesis technologies, the performance of service robot products is becoming more and more perfect, and the level of intelligence and adaptability have been significantly improved compared with before, which can better meet the service needs of consumers, and consumers’ acceptance of service robots is also increasing. This paper explores the characteristics of the marketing strategy of the service robot industry represented by enterprise C through SWOT analysis, in order to better meet the service needs of consumers and have a more eye-catching development in the new market environment.

Abstract The phenomenon of delayed graduation of doctoral students is becoming more and more prominent, which attracts the attention and attention of the whole society. However, from the psychological level of college students, especially the impact of employment anxiety of humanities and social sciences on the delayed graduation of doctoral students. Research on employment anxiety, academic papers, incentive mechanism, mid-term assessment and other aspects, and conclude that employment anxiety is affected by the number of academic papers published and presents the “threshold effect” in economics, and “breaking five only”, especially “only papers”, can significantly reduce the extended number of years. The mid-term assessment method and the interaction of supervisors are the catalyst for the postponement of doctoral students. Under the background of the general reduction of school funding for most doctoral students after the delay, the employment anxiety of doctoral students is further intensified. In view of this, it is necessary to strictly implement the mid-term assessment of doctoral students with “only paper”, and the system design should highlight the basic academic standard of doctoral students. It is necessary to form a good degree of guidance, improve the support for the whole process of doctoral academic development, and effectively improve the quality of doctoral training.

Abstract Innovation is the first productive force, the implementation of innovation-driven development strategy, adhere to the core technology independent innovation non-core enterprises long-term development of the booster. The implementation of innovation-driven development strategy can promote the overall level of scientific and technological innovation. This paper constructs a strategy-network relations-performance model, uses 237 questionnaires from non-core enterprises as samples, and makes an empirical analysis of the choice mechanism of innovation strategy of non-core enterprises, considering the moderating effect of network relations. The results show that both breakthrough innovation strategy and progressive innovation strategy have positive effects on technological innovation performance. In the moderating effect, network density and network strength can significantly regulate the impact of innovation strategy on cooperative innovation performance, and the moderating effect on breakthrough innovation strategy and technological innovation performance is more significant and better than that on progressive innovation and technological innovation performance. Network centrality only has a positive moderating effect on the relationship between breakthrough innovation strategy and cooperative innovation performance. Therefore, when formulating the future development strategy of the company, non-core enterprises should be in the combination of multiple network relations with a more central-network position, high network density and high network strength, non-core enterprises should choose the breakthrough innovation strategy to grasp the development opportunity and carry out the breakthrough qualitative change development. When deviating from the central position of the network, the network density is small or the network strength is low in any of the situations, non-core enterprises should choose progressive innovation accumulate, and carry out progressive quantitative development.

Abstract To improve the safety and reliability of medical devices in use, This paper combines the human factor reliability evaluation method based on SHELL model and an improved FMEA method based on fuzzy set and ordered weighted geometric average operator (OWGA), The improved method in this paper is compared to the traditional method, Solve the problem of relying on expert experience and consistent risk factor weights in traditional methods, And introduced the scenario parameter α that can represent the attitude in the risk ranking, Built a human cause reliability assessment model with FMEA as the core, Taking the color Doppler ultrasound instrument in a hospital as an example, To ify the validity and reliability of the method in this paper, Provide targeted risk control measures for hospitals or device companies, Raise the risk awareness, Convenient for doctors and patients while reducing the occurrence of adverse events.