Research on the influence path of digital transformation on the retail business model innovation
Zuolong Ye
Lyceum of the Philippines University
DOI: https://doi.org/10.59429/bam.v6i4.8381
Keywords: Digital transformation; Retail industry; Business model innovation; Supply chain management; Customer experience
Abstract
In this paper discusses the digital transformation of retail business model innovation and its specific path, detailed analysis of how digital transformation in the overall operation efficiency, depth optimization of customer shopping experience, promote supply chain management innovation and change and promote online seamless integration play a key role. With the help of rich case studies and solid theoretical analysis, this paper not only reveals the indispensable nature of digital transformation for retail business model innovation, but also further puts forward targeted implementation strategies, aiming to help retail enterprises better cope with the challenges and opportunities brought by digital transformation and achieve sustainable development.
References
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