The impact of online marketing strategies on retail sales performance
Zhuanghao Si
Lincoln University College
Dhakir AbbasAli
Lincoln University College
Rozaini BintiRosli
Lincoln University College
Amiya Bhaumik
Lincoln University College
Abhijit Ghosh
Lincoln University College
DOI: https://doi.org/10.59429/bam.v6i4.8384
Abstract
With the rapid development of the Internet, online marketing strategies play an increasingly important role in the retail industry. This thesis aims to study the impact of online marketing strategies on retail sales, and to explore the development trend of the current online retail market and the performance of major marketing strategies through theoretical analysis and current situation research. In this paper, the definition and classification of online marketing strategies are sorted out to analyze their positive impact on sales. In view of the problems faced by online marketing, such as data accuracy, customer experience and trust, market competition and cost control, strategies are proposed to solve these problems, including personalized marketing, omni-channel marketing, social media optimization and customer loyalty programs. It is found that scientific and effective online marketing strategies can significantly increase retail sales.
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