Marketing strategy analysis of service robot industry based on SWOT analysis——Take a well-known service robot company C in China as an example
Nianzhang Li
Shandong University of Science and Technology
Ye Tan
Shandong University of Science and Technology
Xiaohan Guan
Shandong University of Science and Technology
Wenjing Ke
Shandong University of Science and Technology
DOI: https://doi.org/10.59429/bam.v6i4.8386
Keywords: Service robots; SWOT analysis; Corporate marketing
Abstract
With the development of artificial intelligence, big data, speech recognition and synthesis technologies, the performance of service robot products is becoming more and more perfect, and the level of intelligence and adaptability have been significantly improved compared with before, which can better meet the service needs of consumers, and consumers’ acceptance of service robots is also increasing. This paper explores the characteristics of the marketing strategy of the service robot industry represented by enterprise C through SWOT analysis, in order to better meet the service needs of consumers and have a more eye-catching development in the new market environment.
References
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